Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
School of Communication
Introductory courses
4 required courses:
DES101 Visual Literacy: Design Principles and Practice
DES104 Visual Worlds: An Introduction to Art and Design History
DES105 Introduction to Design
DES106
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Visual Identity
DES212 Visual Communication and Culture
DES213
DES214
DES215
DES216
e-Media:
DES221 Introduction to Interactive Media
DES222 Responsive Design and Technology
DES223
DES224
DES225
DES226
3D Design:
DES231 Animation Principles, Process and Production
DES232 Visualisation and Sonification
DES233
DES234
DES235
DES236
School of Business
Introductory courses
7 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations
Advanced courses
9 required courses:
BUS211 Strategic Management
BUS320 Business, Governance and Society
BUS301
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
CMN251(which will be recognised as a component of the Marketing major in lieu of IBS310)
TOTAL UNITS 384