Bachelor of Arts/Bachelor of Business (Design and Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Design and Marketing)

Be able to develop and execute a marketing strategy using visual communication techniques.

Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.

CRICOS code
057532A
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 016101
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AB303
Commence
Semester 1 or Semester 2
Duration
4 years full time or equivalent part time
Recommended prior study
English; Maths A, B or C
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
384

Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design. 

Program structure

Program structure

Program requirements

In order to graduate you must:

  • Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
  • Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
  • Register your selected Majors and Minors with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109 Human Physiology
COR110 Haematology
COR111 Histology

School of Communication
Introductory courses

4 required courses:
DES101 Medical Laboratory Placement 1
DES104 Human Pathophysiology
DES105 Biochemistry
DES106 Microbiology

Advanced Courses

10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.

Graphic Design:
DES211 Advanced Haematology
DES212 Medical Laboratory Placement 2
DES213 Medical Microbiology
DES214 Clinical Chemistry
DES215 Blood Banking
DES216 Medical Laboratory Placement 3

e-Media:
DES221 Communication and Thought
DES222 Cell Biology
DES223 Introduction to Medical Laboratory Science
DES224 Chemistry
DES225 Human Physiology
DES226 Haematology

3D Design:
DES231 Histology
DES232 Medical Laboratory Placement 1
DES233 Human Pathophysiology
DES234 Biochemistry
DES235 Microbiology
DES236 Advanced Haematology

School of Business
Introductory courses

7 required courses:
BUS101 Medical Laboratory Placement 2
BUS102 Medical Microbiology
BUS103 Medical Biochemistry
BUS104 Blood Banking
BUS105 Medical Laboratory Placement 3
BUS106 Communication and Thought
BUS108 Communication and Thought

Advanced courses

9 required courses:
BUS211 Innovation, Creativity and Entrepreneurship
BUS320 Environment, Technology and Sustainability
BUS301 Visual Literacy: Design Principles and Practice
MKG210 Visual Worlds: An Introduction to Art and Design History
MKG211 Introduction to Design
MKG220 Typography
MKG221 Graphic Design A
MKG321 Graphic Design B
CMN251 Graphic Design C(which will be recognised as a component of the Marketing major in lieu of IBS310 Graphic Design D)

TOTAL UNITS 384

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Total units: 384