Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Public Relations
  • Industry professionals are involved in course delivery
  • Opportunity to undertake industry internships with public relations firms
  • Graduates are experienced in reputation management

Program summary

Program title: Bachelor of Public Relations
Award abbreviation: BPR
QTAC code: 011141
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR346
CRICOS code: 066299G. Only a full-time option is available to international students on a Student Visa.

Public relations professionals assist organisations and individuals to develop and maintain beneficial relationships with clients, media, government, consumers and other stakeholders.

This program provides you with the knowledge and skills required to succeed in public relations. Courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available. Industry engagement and internships in public relations roles provide practical experience.

Majors

Communication studies; creative advertising; public relations.

Career opportunities

Advertising / copy editing; corporate, marketing, government or policy communications; event management; media liaison; non-profit organisations, promotions, tourism.

Professional recognition

Graduates may become members of the Public Relations Institute of Australia.

Enquiries
  • Contact Student Administration for application and admission information
  • Contact the Faculty of Arts and Business for program advice

Program Leader
Dr Umi Khattab
Tel: +61 7 5456 5942
Email: UKhattab@usc.edu.au

Program requirements

In order to graduate you must:

  • Complete 2 core courses, 16 required courses and 6 electives.
  • Complete no more than 10 introductory level courses, including core courses.
  • Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.

Program structure

Core courses

Select 2 core courses from:
COR109 Communication Campaign Planning
COR110 Media and Promotion: Tourism and Hospitality
COR111 Advertising: Copy and Image

Introductory courses
4 required courses

BUS105 Sport and Event Marketing
CMN102 Crisis and Issues Management
CMN120 Advertising Campaigns
CMN140 International Communication

Advanced courses
12 required courses

CMN213 Public Relations Events Project
CMN216 Internship/Research Project (Professional Communication)
CMN218 Consumer Behaviour
CMN224 Communication and Thought
CMN226 Innovation, Creativity and Entrepreneurship
CMN229 Environment, Technology and Sustainability
CMN231 Marketing Theory and Practice
CMN243 Communication Theory and Practice
CMN251 Public Relations Strategies and Tactics
CMN273 Introduction to Creative Advertising
MKG210 Editing for the Communications Professional
MKG221 Crisis and Issues Management

Elective courses

Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering). 

TOTAL UNITS 288

Study Plan

The Bachelor of Public Relations Study Plan is for students commencing in the current semester.

Year 1
Core courses (2)

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Advanced Haematology
COR110 Medical Laboratory Placement 2
COR111 Medical Microbiology
Required courses (4)
CourseSemester of offerUnitsRequisites
BUS105 Clinical Chemistry
CMN102 Blood Banking
CMN120 Medical Laboratory Placement 3
CMN140 Geo-ethics: Plants, Animals and People
Elective courses (2)

Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).

Year 2
Required courses (6)
CourseSemester of offerUnitsRequisites
CMN213 Sensing Environments
CMN218 Global Environmental Politics
CMN231 Explorations in Environmental History
CMN229 Communication and Thought
CMN226 Innovation, Creativity and Entrepreneurship
MKG221 Environment, Technology and Sustainability
Elective courses (2)

Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).

Year 3
Required courses (6)
CourseSemester of offerUnitsRequisites
CMN216 Marketing Theory and Practice
CMN224 Communication Theory and Practice
CMN251 Public Relations Strategies and Tactics
CMN243 Introduction to Creative Advertising
CMN273 Editing for the Communications Professional
MKG210 Media and Community Relations
Elective courses (2)

Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).

TOTAL UNITS 288

 

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