- Combine computer-based visual design with a career in communications
- Specialise in either graphic design, e-media design or 3D design
- Opportunities to exhibit in the USC Gallery
Program summary
Program title: Bachelor of Design and Communication
Award abbreviation: BDes&Comn
QTAC code: 011031
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR336
CRICOS code: 074095J. Only a full-time option is available to international students on a Student Visa.
Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.
In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.
Majors
Communication majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.
Career opportunities
Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.
Admission requirements
Please refer to the English language entry requirements.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Debra Livingston
Tel: +61 7 5430 1252
Email: dlivings@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 2 core courses, 18 required courses including 1 major design area (8 courses), and 4 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Business or Faculty of Science, Health, Education and Engineering.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- Only a full-time study option is available to international students on a Student Visa.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream.
- Some of the required introductory courses may count towards some majors and minors
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to Study Plan.
Core courses
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses
3 required courses:
CMN102
DES101
DES105
PLUS select 1 course from:
CMN116
CMN120
CMN130
CMN140
PLUS select 2 courses from:
DES102
DES103
DES104
DES106
Advanced courses
1 required course
CMN213
PLUS select 5 courses from:
CMN214
CMN216
CMN218
CMN222
CMN224
CMN226
CMN227
CMN228
CMN229
CMN231
CMN235
CMN237
CMN240
CMN248
CMN249
CMN256
PLUS select 6 courses from your chosen major study area:
Graphic Design major
DES211
DES212
DES213
DES214
DES215
DES216
e-Media major
DES221
DES222
DES223
DES224
DES225
DES226
3D Design major
DES231
DES232
DES233
DES234
DES235
DES236
Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .
Elective courses
Select 4 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Study Plan
The Bachelor of Design and Communication Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Accounting for Business | |||
| COR110 Introduction to Informatics | |||
| COR111 Strategic Management |
Required courses (12)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN102 Corporate Governance and Social Responsibility | |||
| CMN213 International Marketing | |||
| DES101 Consumer Behaviour | |||
| DES105 Services Marketing |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN116 Marketing Communication | |||
| CMN120 Sport and Event Marketing | |||
| CMN130 Social Marketing | |||
| CMN140 Brand Management |
PLUS select 2 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES102 Communication and Thought | |||
| DES103 Innovation, Creativity and Entrepreneurship | |||
| DES104 Environment, Technology and Sustainability | |||
| DES106 Communication Theory and Practice |
PLUS select 5 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN214 Editing for the Communications Professional | |||
| CMN216 Visual Literacy: Design Principles and Practice | |||
| CMN218 Introduction to Design | |||
| CMN222 Introduction to Creative Writing | |||
| CMN224 Public Relations Strategies and Tactics | |||
| CMN226 Introduction to Journalism | |||
| CMN227 Introduction to Creative Advertising | |||
| CMN228 Ways of Seeing: Understanding Images | |||
| CMN229 Digital Photographic Practice | |||
| CMN231 Visual Worlds: An Introduction to Art and Design History | |||
| CMN235 Typography | |||
| CMN237 Computer-Assisted Reporting | |||
| CMN240 Crisis and Issues Management | |||
| CMN248 Media and Community Relations | |||
| CMN249 Multimedia Advertising | |||
| CMN256 Advertising Campaigns |
Required advanced courses—from your chosen major study area (6)
Graphic Design major
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Advertising: Copy and Image | |||
| DES212 News Rounds | |||
| DES213 The Writer and the Law | |||
| DES214 Media and Promotion: Tourism and Hospitality | |||
| DES215 Communication Campaign Planning | |||
| DES216 |
e-Media major
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 | |||
| DES222 | |||
| DES223 | |||
| DES224 | |||
| DES225 | |||
| DES226 |
3D Design major
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 | |||
| DES232 | |||
| DES233 | |||
| DES234 | |||
| DES235 | |||
| DES236 |
Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .
Elective courses (4)
Select 4 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288