- Study a degree with career opportunities in almost any industry
- Develop practical marketing skills with industry-related projects
- Specialise in Marketing Research or Applied Marketing
Program summary
Program title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
QTAC code: 012051 **
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: BU351
CRICOS code: 028846A. Only a full-time option is available to international students on a Student Visa.
** Students may choose to complete the core and foundation courses at either the USC Noosa Centre or on campus. The remainder of the degree is completed on campus. The option to study at Noosa is not available to international students on a Student Visa.
Marketing plays a pivotal role in the success of any business.
In this program you learn how to design, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Specialised courses include consumer behaviour, services marketing, promotions management, sport and event marketing, advanced research methods, international marketing, and management strategy. You choose to major in either Marketing Research or Applied Marketing and are encouraged to undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, product development, advertising and sales, public relations, marketing research, consultancy, sport and events management.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Associate Professor Meredith Lawley
Tel: +61 7 5459 4459
Email: mlawley1@usc.edu.au
Study Plan
This Study Plan is valid from Study Period 1, 2011.
For students who commenced study in this program prior to Study Period 1, 2011:
- Find the Student Handbook for the semester in which you commenced.
- Select the program in which you are enrolled.
- Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements
In order to graduate you must:
- Complete a minimum of 24 courses including all core and required courses listed below, and electives.
- Complete no more than 10 introductory level courses, including core courses.
- (Optional) Use electives to complete a minor to supplement the required major.
- Register your selected Major and any Minor with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Marketing Research Major
Core courses: (2)
Complete 2 x COR coded courses – ONE in your first semester and ONE in your second semester.
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Research Project A | |||
| COR110 Research Project B | |||
| COR111 Communication and Thought |
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Innovation, Creativity and Entrepreneurship | |||
| BUS103 Environment, Technology and Sustainability | |||
| BUS104 Economics for Business | |||
| BUS106 Business Law and Ethics | |||
| BUS108 Management and Organisational Behaviour | |||
| BUS211 Accounting for Business | |||
| BUS320 Introduction to Informatics |
Marketing Research Major courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Strategic Management | |||
| BUS105 Corporate Governance and Social Responsibility | |||
| MKG210 Applied Research Methods | |||
| MKG211 Marketing Theory and Practice | |||
| MKG220 Consumer Behaviour | |||
| BUS301 Services Marketing | |||
| MKG321 Marketing Communication |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS321 Advanced Research Methods | |||
| MKG221 Marketing Research Project | |||
| MKG222 Global e-Business | |||
| MKG322 Sport and Event Marketing |
Elective courses: (7)
Select 7 advanced level elective courses, 6 of which may be from either faculty (Arts and Business, or Science, Health, Education and Engineering).
TOTAL UNITS 288
Applied Marketing Major
Core courses: (2)
Complete 2 COR coded courses — ONE in your first semester and ONE in your second semester.
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Social Marketing | |||
| COR110 Brand Management | |||
| COR111 Communication and Thought |
Required courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Innovation, Creativity and Entrepreneurship | |||
| BUS102 Environment, Technology and Sustainability | |||
| BUS103 Applied Research Methods | |||
| BUS104 Economics for Business | |||
| BUS106 Business Law and Ethics | |||
| BUS108 Management and Organisational Behaviour | |||
| BUS211 Accounting for Business | |||
| BUS320 Introduction to Informatics |
Applied Marketing Major courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Strategic Management | |||
| IBS310 Corporate Governance and Social Responsibility | |||
| MKG210 Marketing Theory and Practice | |||
| MKG211 International Marketing | |||
| MKG220 Consumer Behaviour | |||
| MKG221 Services Marketing | |||
| MKG222 Marketing Communication | |||
| MKG322 Sport and Event Marketing |
Elective courses: (6)
Select 6 advanced level elective courses from either faculty (Arts and Business, or Science, Health, Education and Engineering).
TOTAL UNITS 288