- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Media and Promotion: Tourism and Hospitality
COR110 Online Journalism
COR111 Communication and Thought
School of Communication
Introductory courses
5 required courses
CMN102 Innovation, Creativity and Entrepreneurship
CMN120 Environment, Technology and Sustainability
CMN130 Communication Theory and Practice
CMN140 Public Relations Strategies and Tactics
INT140 Introduction to Journalism
Advanced courses
8 required courses
CMN213 Introduction to Creative Advertising
CMN216 An Introduction to Australian Politics: The Makings of a Republic?
CMN226 Editing for the Communications Professional
CMN231 Crisis and Issues Management
CMN235 Advertising: Copy and Image
CMN243 Communication Campaign Planning
CMN248 News Writing: Print and Broadcast
CMN251 Public Relations Events Project
PLUS select 1 course from:
CMN218 Creative Advertising
CMN229 International Communication
PLUS select 1 course from:
CMN218 Media and Community Relations
CMN224 Media and Promotion: Tourism and Hospitality
CMN228 Media and Community Relations
CMN229 Advertising Campaigns
CMN237 The Writer and the Law
School of Business
Introductory courses
7 required courses
BUS101 Media and Promotion: Tourism and Hospitality
BUS102 Online Journalism
BUS103 Applied Research Methods
BUS104 Economics for Business
BUS105 Business Law and Ethics
BUS106 Management and Organisational Behaviour
BUS108 Marketing Theory and Practice
Advanced courses
8 required courses
BUS211 Accounting for Business
BUS301 Introduction to Informatics
BUS320 Strategic Management
MKG210 Advanced Research Methods
MKG211 Corporate Governance and Social Responsibility
MKG220 Consumer Behaviour
MKG221 Services Marketing
MKG321 Marketing Communication
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Bioinformatics | |||
| COR110 Applied Microbiology and Biotechnology | |||
| COR111 Communication and Thought |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Innovation, Creativity and Entrepreneurship | |||
| BUS104 Environment, Technology and Sustainability | |||
| BUS105 Business Law and Ethics | |||
| CMN120 Management and Organisational Behaviour | |||
| CMN130 Marketing Theory and Practice | |||
| CMN140 Public Relations Strategies and Tactics | |||
| INT140 Introduction to Journalism |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Introduction to Creative Advertising | |||
| COR110 An Introduction to Australian Politics: The Makings of a Republic? | |||
| COR111 Communication and Thought |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Innovation, Creativity and Entrepreneurship | |||
| BUS108 Environment, Technology and Sustainability | |||
| CMN102 Applied Research Methods | |||
| CMN231 Introduction to Informatics | |||
| CMN248 Communication Theory and Practice | |||
| MKG210 Communication Campaign Planning |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Creative Advertising | |||
| CMN229 Consumer Behaviour |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Media and Community Relations | |||
| BUS106 Media and Promotion: Tourism and Hospitality | |||
| BUS301 Economics for Business | |||
| CMN216 Accounting for Business | |||
| CMN213 Advanced Research Methods | |||
| MKG211 Crisis and Issues Management | |||
| MKG220 Editing for the Communications Professional | |||
| MKG221 Services Marketing |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Marketing Communication | |||
| BUS320 Sport and Event Marketing | |||
| CMN235 Strategic Management | |||
| CMN226 Corporate Governance and Social Responsibility | |||
| CMN243 News Writing: Print and Broadcast | |||
| CMN251 Advertising: Copy and Image | |||
| MKG321 Public Relations Events Project |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 International Communication | |||
| CMN224 Marketing Research Project | |||
| CMN228 Media and Community Relations | |||
| CMN229 Advertising Campaigns | |||
| CMN237 The Writer and the Law |