- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Systemic Physiology I
COR110 Project Management
COR111 Small Business and New Venture Management
School of Communication
Introductory courses
5 required courses
CMN102 Consumer Behaviour
CMN120 Sport and Event Marketing
CMN130 Functional Anatomy
CMN140 Biomechanics I
INT140 Exercise Physiology I
Advanced courses
8 required courses
CMN213 Exercise Prescription and Programming 2
CMN216 Sports and Exercise Medicine
CMN226 Sport and Exercise Psychology
CMN231 Motor Control and Learning
CMN235 Event Management
CMN243 Workplace Learning II
CMN248 Biomechanics II
CMN251 Exercise Physiology II
PLUS select 1 course from:
CMN218 Communication and Thought
CMN229 Innovation, Creativity and Entrepreneurship
PLUS select 1 course from:
CMN218 Environment, Technology and Sustainability
CMN224 Business Law and Ethics
CMN228 Management and Organisational Behaviour
CMN229 Marketing Theory and Practice
CMN237 Public Relations Strategies and Tactics
School of Business
Introductory courses
7 required courses
BUS101 Introduction to Journalism
BUS102 Introduction to Creative Advertising
BUS103 An Introduction to Australian Politics: The Makings of a Republic?
BUS104 Communication and Thought
BUS105 Innovation, Creativity and Entrepreneurship
BUS106 Environment, Technology and Sustainability
BUS108 Applied Research Methods
Advanced courses
8 required courses
BUS211 Introduction to Informatics
BUS301 Communication Theory and Practice
BUS320 Communication Campaign Planning
MKG210 Creative Advertising
MKG211 Consumer Behaviour
MKG220 Media and Community Relations
MKG221 Media and Promotion: Tourism and Hospitality
MKG321 Economics for Business
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Environment, Technology and Sustainability | |||
| COR110 Managing Human Resources | |||
| COR111 Consumer Behaviour |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Systemic Physiology I | |||
| BUS104 Functional Anatomy | |||
| BUS105 Applied Research Methods | |||
| CMN120 Accounting for Business | |||
| CMN130 Introduction to Coaching Science | |||
| CMN140 Strategic Management | |||
| INT140 Project Management |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Introduction to Sports Medicine | |||
| COR110 Motor Control and Learning | |||
| COR111 Sport and Event Marketing |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Biomechanics I | |||
| BUS108 Exercise Physiology I | |||
| CMN102 Event Management | |||
| CMN231 Small Business and New Venture Management | |||
| CMN248 Work Place Learning II | |||
| MKG210 Introduction to Informatics |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Corporate Governance and Social Responsibility | |||
| CMN229 Exercise Prescription and Programming |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Sports Psychology | |||
| BUS106 Biomechanics II | |||
| BUS301 Exercise Physiology II | |||
| CMN216 Communication and Thought | |||
| CMN213 Innovation, Creativity and Entrepreneurship | |||
| MKG211 Environment, Technology and Sustainability | |||
| MKG220 Applied Research Methods | |||
| MKG221 Economics for Business |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS211 Business Law and Ethics | |||
| BUS320 Management and Organisational Behaviour | |||
| CMN235 Marketing Theory and Practice | |||
| CMN226 Accounting for Business | |||
| CMN243 Introduction to Informatics | |||
| CMN251 Introductory Bioscience | |||
| MKG321 Human Physiology |
PLUS select 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| CMN218 Human Anatomy | |||
| CMN224 Introduction to Coaching Science | |||
| CMN228 Strategic Management | |||
| CMN229 Corporate Governance and Social Responsibility | |||
| CMN237 Managing Human Resources |