- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 3D Design A
COR110 3D Design B
COR111 3D Design C
School of Communication
Introductory courses
4 required courses:
DES101 3D Design D
DES104 3D Design E - Internship/Professional Project
DES105 3D Design F - Professional Portfolio
DES106 Communication and Thought
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Innovation, Creativity and Entrepreneurship
DES212 Environment, Technology and Sustainability
DES213 Visual Literacy: Design Principles and Practice
DES214 Visual Worlds: An Introduction to Art and Design History
DES215 Introduction to Design
DES216 Typography
e-Media:
DES221 Graphic Design A
DES222 Graphic Design B
DES223 Graphic Design C
DES224 Graphic Design D
DES225 Graphic Design E*
DES226 Graphic Design Portfolio
3D Design:
DES231 e-Media A
DES232 e-Media B
DES233 e-Media C
DES234 e-Media D
DES235 e-Media E*
DES236 e-Media Portfolio
School of Business
Introductory courses
7 required courses:
BUS101 3D Design A
BUS102 3D Design B
BUS103 3D Design C
BUS104 3D Design D
BUS105 3D Design E*
BUS106
BUS108 Applied Research Methods
Advanced courses
9 required courses:
BUS211 Economics for Business
BUS320 Business Law and Ethics
BUS301 Management and Organisational Behaviour
MKG210 Marketing Theory and Practice
MKG211 Accounting for Business
MKG220 Introduction to Informatics
MKG221 Strategic Management
MKG321 Corporate Governance and Social Responsibility
CMN251 Advanced Research Methods(which will be recognised as a component of the Marketing major in lieu of IBS310 Consumer Behaviour)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Legal Regulation of Business Structures | |||
| COR110 Corporate Reporting | |||
| COR111 Strategic Management Accounting |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Taxation Law and Practice | |||
| BUS102 Contemporary Accounting Issues | |||
| BUS103 Issues in Auditing Practice | |||
| BUS104 Communication and Thought | |||
| BUS105 Innovation, Creativity and Entrepreneurship | |||
| BUS106 Environment, Technology and Sustainability | |||
| BUS108 Applied Research Methods | |||
| DES101 Economics for Business | |||
| DES104 Business Law and Ethics | |||
| DES105 Management and Organisational Behaviour | |||
| DES106 Marketing Theory and Practice |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Accounting for Business | |||
| BUS320 Introduction to Informatics | |||
| BUS301 Visual Literacy: Design Principles and Practice | |||
| CMN251 Visual Worlds: An Introduction to Art and Design History | |||
| MKG210 Introduction to Design | |||
| MKG211 Typography | |||
| MKG220 Strategic Management | |||
| MKG221 Corporate Governance and Social Responsibility | |||
| MKG321 Advanced Research Methods |
Please note: CMN251 Services Marketing will be recognised as a component of the Marketing major in lieu of IBS310 Marketing Communication.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 International Communication | |||
| DES212 Consumer Behaviour | |||
| DES213 Services Marketing | |||
| DES214 Marketing Communication | |||
| DES215 Sport and Event Marketing | |||
| DES216 Marketing Research Project |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Graphic Design A | |||
| DES222 Graphic Design B | |||
| DES223 Graphic Design C | |||
| DES224 Graphic Design D | |||
| DES225 Graphic Design E - Internship/Professional Project | |||
| DES226 Graphic Design F - Professional Portfolio |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 e-Media A | |||
| DES232 e-Media B | |||
| DES233 e-Media C | |||
| DES234 e-Media D | |||
| DES235 e-media E - Internship/Professional Project | |||
| DES236 e-Media F - Professional Portfolio |