- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 e-Media C
COR110 e-Media D
COR111 e-media E - Internship/Professional Project
School of Communication
Introductory courses
4 required courses:
DES101 e-Media F - Professional Portfolio
DES104 3D Design A
DES105 3D Design B
DES106 3D Design C
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 3D Design D
DES212 3D Design E - Internship/Professional Project
DES213 3D Design F - Professional Portfolio
DES214 Communication and Thought
DES215 Innovation, Creativity and Entrepreneurship
DES216 Environment, Technology and Sustainability
e-Media:
DES221 Visual Literacy: Design Principles and Practice
DES222 Visual Worlds: An Introduction to Art and Design History
DES223 Introduction to Design
DES224 Typography
DES225 Graphic Design A
DES226 Graphic Design B
3D Design:
DES231 Graphic Design C
DES232 Graphic Design D
DES233 Graphic Design E - Internship/Professional Project
DES234 Graphic Design F - Professional Portfolio
DES235 e-Media A
DES236 e-Media B
School of Business
Introductory courses
7 required courses:
BUS101 e-Media C
BUS102 e-Media D
BUS103 e-media E - Internship/Professional Project
BUS104 e-Media F - Professional Portfolio
BUS105 3D Design A
BUS106 3D Design B
BUS108 3D Design C
Advanced courses
9 required courses:
BUS211 3D Design D
BUS320 3D Design E - Internship/Professional Project
BUS301 3D Design F - Professional Portfolio
MKG210 Applied Research Methods
MKG211 Economics for Business
MKG220 Business Law and Ethics
MKG221 Management and Organisational Behaviour
MKG321 Marketing Theory and Practice
CMN251 Accounting for Business(which will be recognised as a component of the Marketing major in lieu of IBS310 Introduction to Informatics)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Innovation and Management Decision Making | |||
| COR110 International Business Law and Ethics | |||
| COR111 Managing Knowledge and Global Change |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Comparative and International Employment Relations | |||
| BUS102 Management Informatics | |||
| BUS103 Managing People | |||
| BUS104 Global Business Management | |||
| BUS105 Entrepreneurship and Venture Planning | |||
| BUS106 Corporate Governance, Ethics and Corporate Social Responsibility | |||
| BUS108 Food Marketing | |||
| DES101 Communication and Thought | |||
| DES104 Innovation, Creativity and Entrepreneurship | |||
| DES105 Environment, Technology and Sustainability | |||
| DES106 Applied Research Methods |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Economics for Business | |||
| BUS320 Business Law and Ethics | |||
| BUS301 Management and Organisational Behaviour | |||
| CMN251 Marketing Theory and Practice | |||
| MKG210 Accounting for Business | |||
| MKG211 Introduction to Informatics | |||
| MKG220 Visual Literacy: Design Principles and Practice | |||
| MKG221 Visual Worlds: An Introduction to Art and Design History | |||
| MKG321 Introduction to Design |
Please note: CMN251 Strategic Management will be recognised as a component of the Marketing major in lieu of IBS310 Corporate Governance and Social Responsibility.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Typography | |||
| DES212 Strategic Management | |||
| DES213 Corporate Governance and Social Responsibility | |||
| DES214 Advanced Research Methods | |||
| DES215 International Communication | |||
| DES216 Consumer Behaviour |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Services Marketing | |||
| DES222 Marketing Communication | |||
| DES223 Sport and Event Marketing | |||
| DES224 Marketing Research Project | |||
| DES225 Graphic Design A | |||
| DES226 Graphic Design B |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 Graphic Design C | |||
| DES232 Graphic Design D | |||
| DES233 Graphic Design E - Internship/Professional Project | |||
| DES234 Graphic Design F - Professional Portfolio | |||
| DES235 e-Media A | |||
| DES236 e-Media B |