Major
For a major in Applied Marketing, students must successfully complete 8 courses:
Required courses: (4)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Exercise Physiology I | |||
| MKG210 Marketing Theory and Practice | |||
| MKG211 Consumer Behaviour | |||
| MKG220 Services Marketing |
PLUS select 4 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS310 Marketing Communication | |||
| IBS321 International Marketing | |||
| MKG221 Global e-Business | |||
| CMN120 Sport and Event Marketing | |||
| CMN218 Public Relations Strategies and Tactics |