Program summary

Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine business and marketing skills with computer-based design expertise
• Earn two degrees in only four years
• Industry-based projects develop practical skills and build a portfolio

Learn how to develop marketing strategy and then execute the strategy using visual communication techniques.

In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design; e-media design; and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement, and manage effective marketing strategies, and analyse buying patterns and market potential.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Program structure

Core courses

Select 2 courses from:
COR109 Taxation Planning and Estate Planning
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship

Faculty of Arts and Social Sciences courses

Introductory courses
4 required courses:
DES101 Environment, Technology and Sustainability
DES104 Visual Literacy: Design Principles and Practice
DES105 Visual Worlds: An Introduction to Art and Design History
DES106 Introduction to Design

Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:

Graphic design:
DES211 Typography
DES212 Graphic Design A
DES213 Graphic Design B
DES214 Graphic Design C
DES215 Graphic Design D
DES216 Graphic Design E - Internship/Professional Project

e-Media:
DES221 Graphic Design F - Professional Portfolio
DES222 e-Media A
DES223 e-Media B
DES224 e-Media C
DES225 e-Media D
DES226 e-media E - Internship/Professional Project

3D design:
DES231 e-Media F - Professional Portfolio
DES232 3D Design A
DES233 3D Design B
DES234 3D Design C
DES235 3D Design D
DES236 3D Design E - Internship/Professional Project

Faculty of Business courses

9 required courses:
BUS101 3D Design F - Professional Portfolio
BUS102 Applied Research Methods
BUS103 Economics for Business
BUS104 Business Law and Ethics
BUS105 Management and Organisational Behaviour
BUS106 Marketing Theory and Practice
BUS108 Accounting for Business
BUS211 Introduction to Informatics
BUS320 Strategic Management

Advanced courses
7 required courses in Marketing:
BUS301 Corporate Governance and Social Responsibility
MKG210 Advanced Research Methods
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG221 Marketing Communication
MKG321 Sport and Event Marketing
CMN251 Marketing Research Project(which will be recognised as a component of the Marketing major in lieu of IBS310 International Communication)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes

1. No course may be counted towards more than one major or minor.
2. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
3. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
4. Refer to related policies, rules, plans and procedures.
5. Refer to explanation of terms.
6. International students need to refer to the University's English language proficiency requirements.
7. Only a full-time study option is available to international students on a Student Visa.
8. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
9. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au

* Subject to final approval

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