Program summary

Program title: Bachelor of Arts (Design and Communication)
Award abbreviation: BA(Des&Comn)
QTAC code: 011031
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR333
CRICOS code: 030280E. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine computer-based visual design with a career in communications
• Specialise in either graphic design, e-media design or 3D design
• Opportunities to exhibit in the USC Gallery

Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.

In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.

Majors

FASS majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.

Career opportunities

Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.

Program structure

Core courses

Select 2 courses from:
COR109 Research Project 3
COR110 Research Project 4
COR111 Practicum Placement 4

Introductory courses

2 required courses:
DES101 Communication and Thought
DES105 Innovation, Creativity and Entrepreneurship
Plus select 1 course from:
CMN116 Environment, Technology and Sustainability
CMN120 Visual Literacy: Design Principles and Practice
CMN130 Introduction to Design
CMN140 Introduction to Creative Writing
Plus select 2 courses from:
DES102 Public Relations Strategies and Tactics
DES103 Introduction to Journalism
DES104 Introduction to Creative Advertising
DES106 Ways of Seeing: Understanding Images

Advanced courses

Plus select 5 courses from:
CMN214 Digital Photographic Practice
CMN216 Visual Worlds: An Introduction to Art and Design History
CMN218 Typography
CMN222 Computer-Assisted Reporting
CMN224 Crisis and Issues Management
CMN226 Media and Community Relations
CMN227 Multimedia Advertising
CMN228 Advertising Campaigns
CMN229 Advertising: Copy and Image
CMN231 News Rounds
CMN235 The Writer and the Law
CMN237 Media and Promotion: Tourism and Hospitality
CMN240 Communication Campaign Planning
CMN248 News Writing: Print and Broadcast
CMN249 Online Journalism
CMN256 Digital Photojournalism and Feature Writing

Plus select 1 major from the following:

Graphic design:
DES211 Creative Advertising
DES212 Advanced News Reporting
DES213 Research into Journalism
DES214 Graphic Design A
DES215 Graphic Design B
DES216 Graphic Design C
CMN102 Graphic Design D
CMN213 Graphic Design E - Internship/Professional Project

e-Media:
DES221 Graphic Design F - Professional Portfolio
DES222 Communication Theory and Practice
DES223 Editing for the Communications Professional
DES224 e-Media A
DES225 e-Media B
DES226 e-Media C
CMN102 e-Media D
CMN213 e-media E - Internship/Professional Project

3D design:
DES231 e-Media F - Professional Portfolio
DES232 Communication Theory and Practice
DES233 Editing for the Communications Professional
DES234 3D Design A
DES235 3D Design B
DES236 3D Design C
CMN102 3D Design D
CMN213 3D Design E - Internship/Professional Project

Elective courses

Select 4 elective courses from any faculty (Arts and Social Sciences, Business or Science, Health and Education)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes

1. No more than 10 introductory courses are to be completed, including core courses, in the Bachelor of Arts (Design and Communication).
2. No courses may be counted towards more than one major or one minor.
3. Some of the required introductory courses count towards some majors and minors.
4. A maximum of 6 Business or Science, Health and Education courses (76 units) can be included in the Bachelor of Arts (Design and Communication).
5. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
6. Refer to related policies, rules, plans and procedures.
7. Refer to explanation of terms.
8. International students need to refer to the University's English language proficiency requirements.
9. Only a full-time study option is available to international students on a Student Visa.
10. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
11. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Program Leader
Associate Professor Stephen Lamble
Tel: +61 7 5459 4478
Email: slamble@usc.edu.au

* Subject to final approval

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