Program summary
Program title: Graduate Certificate in Communication
Award abbreviation: GCComn
Degree type: coursework
Mode of study: on campus
Duration: 6 months minimum full-time, 2 years maximum part-time
Commence: Semester 1 or Semester 2
Fee type 2010: postgraduate coursework places, international fee-paying places
Total courses: 4
USC program code: AR541
CRICOS code: 058562J
Highlights
- Enhance your writing and communication skills
- Discover the nuances of journalistic reporting
- Create a portfolio of published works
Develop your writing proficiency and improve your job prospects.
The Graduate Certificate or Graduate Diploma in Communication offers you an opportunity to develop skills in contemporary communication. The programs will be attractive to professionals in the corporate or government sectors looking to upgrade their qualifications and expertise in a short time, and gain a qualification that has relevance, currency and credibility. The ability to write and communicate well is becoming increasingly important. Employers are looking for people with the ability to write and communicate in an effective, efficient and lucid fashion. These programs impart knowledge and skills for both professional and business writing, and written communication in general.
The coursework-based Master of Communication is for those who want to develop or enrich their expertise in the rapidly expanding field of professional communication. It is ideal if you have studied in another discipline and wish to make a transition to journalism, professional writing, editing or public relations. Many media organisations place a premium on recruiting staff with degrees in fields such as science, law and business that also have postgraduate qualifications in relevant fields of communication.
You have the opportunity to specialise in the broad area of Communication Studies or the specific fields of Journalism, Public Relations or Creative Writing. Overall, you undertake the equivalent of 12 courses. After completing eight courses, five of which are electives, you complete a research project in which you choose to either research for and write a thesis of 16,000 to 20,000 words, or complete an industry-based research project. The research component involves individualised research relevant to your key area/s of interest as a professional communicator. It is equivalent in value to four courses.
You attend lectures and tutorials with undergraduate students but learning and assessment tasks are commensurate with a postgraduate standing. Because of this standing, you will be exempt from many course prerequisites although you must complete compulsory courses in your selected areas of specialisation. Research components of the program must be approved by the Program Leader, and are based on the availability of supervisory staff with relevant expertise.
Admission requirements
A student entering the Graduate Certificate program will normally be required to hold an undergraduate degree, or equivalent, from a recognised higher education institution. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Social Sciences.
Program objectives
On completion of this program students should be able to:
- demonstrate proficiency in areas of professional writing
- identify and evaluate a particular audience, and develop the styles of written communication and modes of delivery accordingly
- identify the generic conventions of different forms of written communication
- analyse written and oral communications in order to identify and implement proper drafting, revising, and editing techniques.
- graduate and pursue further vocational studies and apply theoretically advanced approaches to communication studies
Program structure
Select 1 course from:
CMN102 Health Promotion Principles
CMN116 Health Promotion Needs Assessment and Planning
CMN120 Health Promotion Implementation and Evaluation
CMN130 Communication Theory and Practice
CMN140 Introduction to Creative Writing
Plus select 3 courses from: (provided prerequisite equivalency has been approved by the course coordinator)
CMN213 Public Relations Strategies and Tactics
CMN214 Introduction to Journalism
CMN216 Introduction to Creative Advertising
CMN218 Editing for the Communications Professional
CMN224 Computer-Assisted Reporting
CMN226 Crisis and Issues Management
CMN227 Media and Community Relations
CMN228 Advertising Campaigns
CMN229 Advertising: Copy and Image
CMN231 News Rounds
CMN235 The Writer and the Law
CMN237 Media and Promotion: Tourism and Hospitality
CMN238 Communication Campaign Planning
CMN240 News Writing: Print and Broadcast
CMN243 Online Journalism #
CMN246 Creative Writing D: Paperback Hero
CMN247 Digital Photojournalism and Feature Writing
CMN248 Public Relations Events Project
CMN249 Creative Writing for Children and Young Adults
CMN251 Creative Writing for the Illustrated Book
CMN256 Creative Advertising
CMN260 Advanced News Reporting
CMN266 International Communication
CMN267 Research into Journalism
EGL201 Creative Writing B: Novel Ideas
EGL285 Creativity and Literature: Chaucer to Romantics
ENP240 Creativity and Literature: Victorians to Moderns
# Students are required to seek approval from the Faculty of Arts and Social Sciences prior to enrolling in this course.
Requirements and notes
- The Graduate Certificate in Communication is a 48-unit program.
- The courses that constitute the Graduate Certificate in Communication will be existing undergraduate courses but will be assessed at a more advanced level than they are for undergraduate students.
- The Graduate Certificate articulates into the Graduate Diploma and the Master of Communication. Students who undertake 48 units in the Graduate Certificate can apply those units to the Graduate Diploma.
- Refer to related policies, rules, plans and procedures.
- Only a full-time study option is available to international students on a Student Visa.
- International students need to refer to the University's English language proficiency requirements.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Program Leader
Anna Potter
Tel: +61 7 5430 2846
Email: apotter@usc.edu.au