Student Handbook, Semester 2, 2010: Marketing Research | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 2, 2010: Marketing Research

Major

For a major in Marketing Research, students must successfully complete 8 courses:

6 required courses:
BUS105 Marketing Theory and Practice
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
BUS301 Advanced Research Methods
MKG321 Marketing Research Project

Plus select 2 courses from:
IBS310 International Marketing
IBS321 Global e-Business
MKG221 Sport and Event Marketing
CMN120 Public Relations Strategies and Tactics
CMN218 Media and Community Relations