Major

For a major in Applied Marketing, students must successfully complete 8 courses:

4 required courses:
BUS105 Marketing Theory and Practice
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication

Plus select 4 courses from:
IBS310 International Marketing
IBS321 Global e-Business
MKG221 Sport and Event Marketing
CMN120 Public Relations Strategies and Tactics
CMN218 Media and Community Relations