- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 012051
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BBus(Mktg)
Duration: 3 years full-time or equivalent part-time
Fee type 2009: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: BU351
CRICOS code: 028846A
Program overview
The Bachelor of Business (Marketing) equips you with skills to start a marketing career in any organisation, whether it is a small firm, large corporation, or perhaps a charitable, non-profit organisation.
You will undertake foundation studies in general business principles, as well as specialised studies in marketing. You will learn how to design, develop, implement and manage effective marketing strategies, and how to understand people and their buying patterns.
Studies in applied research methods will enable you to collect accurate information and analyse market potential, while a study of business law and ethics will provide the basis on which you can make ethical marketing decisions. An emphasis on relationship marketing recognises an emerging Australian trend.
You can also broaden your knowledge in this program by choosing elective courses from the faculties of Arts and Social Sciences, or Science, Health and Education. Electives may include a four-course minor.
You can apply to undertake first-year courses in this program at the USC Noosa Centre. Please note that the option to study at Noosa is not available to international students.
Professional recognition
The program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Marketing plays a pivotal role in the success of any business. As such, there are employment opportunities across a range of sectors. Graduates may choose to specialise in:
- advertising
- product/sales management
- marketing research/teaching
- business management
- consultancy
Special features
- industry-related projects in marketing, including a research project, develop students’ practical skills
- graduates may apply to receive the Certificate in Market Research of the Australian Market and Social Research Society (AMSRS)
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Business foundation courses
9 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Accounting for Business
BUS108 Introduction to Information and Communication Technology
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility
Marketing major courses
7 required courses:
IBS310 International Marketing
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project
Elective courses
Select 6 advanced courses, which may comprise a 4 course minor and 2 electives, or 6 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the English language requirements.
- Only a full-time study option is available to international students.
Enquiries
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au