- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 016401
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2009: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: AB302
CRICOS code: 057533M
Program overview
This program offers advanced studies in marketing, combined with a diverse range of courses in the complementary area of professional communication. You will receive a balanced mix of theory, analysis and professional skills development, and will become well-equipped to work in a variety of marketing and communication settings.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, as well as how to understand people and their buying patterns. Studies in applied research methods will enable you to collect accurate information and analyse market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.
In the communication portion of the program, you will study communication theory and practice, public relations, editing, crisis and issues management, advertising, and campaign planning. You can also choose from a diverse range of courses in other areas of communication, including creative writing and journalism.
The program structure allows you to earn two degrees in a shorter amount of time than if you were to study the programs separately. You will receive two testamurs (degree certificates) on completion.
Professional recognition
This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Professional communication skills are highly valued by employers across a variety of sectors. Opportunities may be available in:
- advertising
- corporate communication
- film and television writing
- journalism
- market development/research
- marketing
- media planning/research
- professional writing
- project management
- public relations
- sales management
- web development
Special features
- industry-related projects in marketing, including a research project, develop practical skills
- qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
- earn two degrees in four years of full-time study
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Faculty of Arts and Social Sciences courses
Introductory courses
3 required courses:
CMN102 Communication Theory and Practice
CMN120 Public Relations Strategies and Tactics
INT140 An Introduction to Australian Politics: The Makings of a Republic?
Plus 1 course from
CMN116 Introduction to Creative Writing
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
Advanced courses
7 required courses:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN226 Advertising: Copy and Image
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN243 Production Workshop (Professional Communication)
CMN248 Creative Advertising
Plus select 1 course from:
CMN218 Media and Community Relations
CMN229 Media and Promotion: Tourism and Hospitality
Plus select 1 courses from:
CMN214 Computer-Assisted Reporting
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN227 News Rounds
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN237 Online Journalism
CMN238 Creative Writing D: Paperback Hero
CMN240 Digital Photojournalism and Feature Writing
CMN246 Creative Writing for Children and Young Adults
CMN247 Creative Writing for the Illustrated Book
CMN249 Advanced News Reporting
CMN256 Research into Australian Journalism
CMN260 Creative Writing B: Novel IdeasElective courses
Select 1 elective course from the Faculty of Arts and Social Sciences
Faculty of Business courses
9 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Accounting for Business
BUS108 Introduction to ICT
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility
Advanced marketing courses
7 required courses:
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project
CMN251 International Communication (which will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au