Major

For a major in Marketing, students must successfully complete 8 courses:

8 required courses:
BUS105 Marketing Theory and Practice
IBS310 International Marketing
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project

Minor

For a minor in Marketing, students must successfully complete 4 courses:

4 required courses:
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MGT320 Management Strategy