Program summary
Program overview
Career opportunities
Advanced standing, recognition of prior learning, credit and articulation
Program structure
Program requirements and notes
Enquiries
Recommended enrolment patterns

Program summary

QTAC code: 011031
OP/Rank for 2007 entry: OP-18 / Rank-61
Award abbreviation: BA(Des&Comn)
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Fee type: Commonwealth supported places, domestic fee-paying places, international fee-paying places
Total units: 288
Recommended prior study: English
CRICOS code: 030280E

New students: selecting courses for 2007

Program overview

The Bachelor of Arts (Design and Communication) incorporates computer-based art and design, graphic design, web design, visual communication, information visualisation, desktop publishing, communication, and advertising. It provides you with knowledge and skills geared to the requirements of the workplace.

The Design and Communication program ensures you learn not only about design in both printed and electronic form, but also how design integrates with other areas such as advertising and communication. Computer-based art and design is an integral part of the degree with two streams, Graphics/Imaging and Electronic Media. These provide you with the creative, conceptual and technical skills for a well-rounded career base.

Career opportunities

Knowledge and skills acquired through the Bachelor of Arts (Design and Communication) are transferable across many sectors such as government, education, the arts, commerce, and industry. Depending on the major chosen, opportunities may include advertising and communication, computer-based art and design, graphic design, information visualisation, interpretive design, multimedia design and development, packaging, project management, publishing, visual communication, web design, and web master.

Program structure

Core courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Introductory courses

3 required courses:
ADN100 Introduction to Computer-Based Art and Design
ADN112 Visualisation and the Digital Image
CMN110 Australian Media Industries: Introduction to Communication Studies
Plus select 2 introductory courses from another Faculty of Arts and Social Sciences area of study other than Computer-Based Art and Design

Advanced courses

Select 6 courses from:
ADN211 Computer-Based Art and Design: Graphics/Imaging A (Design and Process)
ADN212 Computer-Based Art and Design: Graphics/Imaging B (Design and Context)
ADN213 Computer-Based Art and Design: Graphics/Imaging C (Corporate Identity and Project Management)
ADN214 Computer-Based Art and Design: Graphics/Imaging D (Visual Identity and Exhibition Design)
ADN215 Computer-Based Art and Design: Electronic Media A (Interface Design)
ADN216 Computer-Based Art and Design: Electronic Media B (Multimedia Architecture and Navigation)
ADN217 Computer-Based Art and Design: Electronic Media C (Interactive Media Design)
ADN218 Computer-Based Art and Design: Electronic Media D (Digital Video and Sound)
ADN219 Computer-Based Art and Design: Electronic Media E (Professional Project)
ADN270 Industry Research Project
ADN273 Computer-Based Art and Design: Electronic Media F (Vector Based Web Animation)
Plus select 6 courses from:
CMN211 Small Screen, Big Business: The Television Industry
CMN212 Creative Event Management
CMN213 Editing for the Communications Professional
CMN214 Computer-Assisted Reporting
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN227 News Rounds
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN237 Writing for the Web
CMN240 Digital Photojournalism
CMN248 Creative Advertising
CMN249 Advanced News Reporting
CMN250 Media Relations
CMN256 Research into Australian Journalism

Elective courses

Select 5 elective courses from any faculty (Arts and Social Sciences, Business or Science, Health and Education) (Note: It is recommended that students choose ADN110 Visual Design and Communication as one of their electives as the course provides a useful range of analytical skills to supplement the content of the advanced ADN courses.)

Course substitution: the GO (Global Opportunities) Program

As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

1. Students undertaking studies in Computer-Based Art and Design who have not studied Art at senior level, or who do not have experience with drawing and visual communication are encouraged to enrol in ADN110 during their first year of study.
2. No more than 10 introductory courses are to be completed, including core courses, in the Bachelor of Arts (Design and Communication).
3. No courses may be counted towards more than one major or one minor.
4. Some of the required introductory courses count towards some majors and minors.
5. A maximum of 6 Business or Science, Health and Education courses (76 units) can be included in the Bachelor of Arts (Design and Communication).
6. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
7. Refer to the Academic Rules.
8. Refer to explanation of terms.
9. Refer to the recommended enrolment patterns.

Enquiries

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259