Program summary
Program overview
Admission requirements
Program structure
Notes
Program requirements
Enquiries
Program summary
Award abbreviation: GCPR
Degree type: postgraduate coursework program
Mode of study: on campus
Duration: 1 year minimum, 2 years maximum part-time; (program is not available full-time)
Fee type: domestic fee-paying places
Total courses: 4
Commence: Semester 1
Program code: AR513
CRICOS code: Not applicable
Program overview
Public relations and information professionals require a broad set of communication skills and a flexible approach to their application in the workplace. Public relations specialists assist business, government and non-profit organisations to develop and maintain mutually beneficial relationships with clients, consumers, media, members, financial donors, employees and other stakeholders.
The Graduate Certificate in Public Relations offers students an opportunity to acquire skills and conceptual understandings in contemporary public relations. Interpersonal skills involving negotiation and the capacity to gain cooperation are an essential foundation for advanced technical and strategic skills in public relations. These include written and oral communication, the design and management of large-scale events, and an understanding of the media industries.
This program is designed for those who have already completed an undergraduate degree or its equivalent in an area different from public relations. It is intended to provide studies in public relations equivalent to those available within the higher levels of a Bachelor degree.
Completion of the Graduate Certificate in Public Relations will not give students accreditation with the Public Relations Institute of Australia (PRIA); however students will be given advice on pathways to gain PRIA recognition.
Admission requirements
A student entering the Graduate Certificate in Public Relations program will be required to hold a Bachelor degree from a recognised higher education institution in a discipline other than Public Relations. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Social Sciences.
Program structure
2 required courses:
CMN550 Media Relations
CMN531 Communication Campaign Planning
Plus choose 2 courses from:
CMN512 Creative Event Management
CMN513 Editing for the Communications Professional
CMN526 Advertising: Copy and Image
CMN529 Media and Promotion: Tourism and Hospitality
CMN535 News Writing: Print and Broadcast
CMN543 Production Workshop (Professional Communication) *
CMN548 Creative Advertising
CMN573 Internship/Research Project (Professional Communication) *
Notes
* Students are required to seek approval from the Faculty of Arts and Social Sciences prior to enrolling in this course.
Program requirements
Students are required to successfully complete 4 courses as specified in the Graduate Certificate in Public Relations program structure. Refer to the Academic Rules for further information.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259