Major

For a major in Public Relations, students must successfully complete 8 courses:
5 required courses:
CMN212 Creative Event Management
CMN231 Communication Campaign Planning
CMN243 Production Workshop (Professional Communication)
CMN250 Media Relations
CMN273 Internship/Research Project (Professional Communication)
Plus select 1 course from:
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
Plus select 2 courses from:
CMN213 Editing for the Communications Professional
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN235 News Writing: Print and Broadcast
CMN248 Creative Advertising
CMN249 Advanced News Reporting
CMN251 International Communication
MKG210 Consumer Behaviour
MKG220 Promotions Management

Please note

Students are eligible to apply for the Public Relations major after the end of their second year of full-time study or equivalent. Preference is given to students enrolled in the BComn and coordinator permission is required to enrol in CMN243 and CMN273 .
Students not able to undertake a Public Relations major may be eligible for a Communication Studies major.

Minor

For a minor in Public Relations, students must successfully complete 4 courses:
3 required courses:
CMN212 Creative Event Management
CMN231 Communication Campaign Planning
CMN250 Media Relations
Plus select 1 course from:
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN248 Creative Advertising
CMN251 International Communication

* Subject to final approval
** New major and minor structure subject to final approval