Program summary
Program overview
Career opportunities
Advanced standing, recognition of prior learning, credit and articulation
Program structure
Program requirements and notes
Enquiries
Recommended enrolment patterns
Program summary
QTAC code: 016401
OP/Rank for 2006 entry: OP-18 / Rank-59
Award abbreviation: BA/BBus
Duration: 4 years full-time or equivalent part-time
Fee type: Commonwealth supported places, domestic fee-paying places,
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
CRICOS code: not applicable
New students: selecting courses for 2006
Program overview
The Bachelor of Arts/Bachelor of Business (Marketing Communication) offers a balanced mix of theory, analysis and professional skill development for a career in one of the many organisations where advanced communication and marketing skills are required.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies as well as how to understand people and their buying patterns. Studies in applied research methods enable you to collect accurate information and analyse market potential.
In the communication portion of the program, you will focus on developing advanced skills in public relations as well as choosing from courses that develop skills in creative writing, writing for the web and other aspects of professional communication.
Career opportunities
Knowledge and skills acquired through the Bachelor of Arts/Bachelor of Business (Marketing Communication) are transferable across many sectors such as government, education, the arts, commerce and industry. Depending on majors and minors chosen, opportunities may include advertising, corporate communication, film and television writing, journalism, market development, market research, marketing, media planner, media research, professional writing, project manager, public relations, sales manager, and web master.
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Faculty of Arts and Social Sciences courses
Introductory courses
3 required courses:
CMN102 Communication Theory and Practice
CMN110 Australian Media Industries: Introduction to Communication Studies
INT140 An Introduction to Australian Politics: The Makings of a Republic?
Advanced courses
7 required courses:
CMN212 Creative Event Management
CMN213 Editing for the Communications Professional
CMN226 Advertising: Copy and Image
CMN230 Business Communication
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN250 Media Relations
Plus select 1 course from:
CMN229 Media and Promotion: Tourism and Hospitality
CMN251 International Communication
Plus select 2 courses from:
CMN211 Small Screen, Big Business: The Television Industry
CMN215 Creative Writing A: Structuring Narrative
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN233 Non-Fiction Writing for the Small Screen
CMN237 Writing for the Web
CMN238 Creative Writing D: Paperback Hero
CMN245 Creative Writing C: Writing for Children and Young Adults
CMN251 International Communication
CMN260 Creative Writing B: Novel Ideas
Elective courses
Select 2 elective courses from the Faculty of Arts and Social Sciences
Faculty of Business courses
Foundation courses
7 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Managing the Organisation
BUS105 Marketing Theory and Practice
BUS106 Introductory Accounting
BUS108 Introduction to Information and Communication Technology
Advanced marketing courses
8 required courses:
IBS310 International Marketing
MGT320 Management Strategy
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Promotions Management
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project
Course substitution: the GO (Global Opportunities) Program
As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to the recommended enrolment patterns.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au