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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Leadership and Team Dynamics
DES105 Indigenous Australia and the State
CMN204 Introduction to Creative Advertising
CMN213 Design Methods
CMN224 Social Media: Content Curation and Creation
CMN226 Editing for Professionals
DES211 Advertising Campaigns

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Creative and Interactive Advertising
CMN312 Visual Identity

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Industry Project 1: Communication, Creativity and Design
CMN204 Industry Internship 1: Communication, Creativity and Design
CMN224 Introduction to Creative Advertising
CMN226 Social Media: Content Curation and Creation