Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Communication and Thought
CMN204 Screen Production and Editing
MKG210 Media Publishing: Law & Ethics
MKG211 News Writing and Reporting
MKG220 Online Journalism
MKG221 Feature Writing
MKG300 Broadcast Journalism
MKG322 Investigative and Data Journalism

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 News Rounds
MKG210 Industry Internship 1: Communication, Creativity and Design
MKG211 Creativity, Design and Communication Project
MKG220 Newsroom

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Vocational Education and Training: Philosophy and Practice
MKG701 Vocational Education and Training: Learning Engagement

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Vocational Education and Training: Research and Development
BUS704 Building a Professional Learning Portfolio
BUS705 Marketing Essentials
MGT701 Social Media: Content Curation and Creation
MGT703 Consumer Behaviour