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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Academic and Professional Skills: Planning for success
DES105 ICT for Academic and Professional Applications
CMN204 Introduction to Indigenous Australia
CMN213 Professional People Skills for Study, Community and Society
CMN224 Public Relations: Contemporary Perspectives
CMN226 Event Management
DES211 Sport and Event Marketing

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Tourism, Leisure and Special Interests
CMN312 Business Events

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Introduction to Creative Advertising
CMN204 Design Methods
CMN224 Social Media: Content Curation and Creation
CMN226 Editing for Professionals