Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Professional Learning I
CMN204 Learning and Teaching in the Practice Environment
MKG210 Independent Study
MKG211 Epidemiology and Biostatistics
MKG220 Introduction to Creative Advertising
MKG221 Digital Photographic Practice
MKG300 Introduction to Design
MKG322 Multimedia Advertising

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Advertising Campaigns
MKG210 Advertising: Copy and Image
MKG211 Creative Advertising
MKG220 Industry Project 1: Communication

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Introduction to Creative Advertising
MKG701 Advertising Campaigns

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Advertising: Copy and Image
BUS704 Creative Advertising
BUS705 Introduction to Sociology: Society, Culture and Change
MGT701 Introduction to Development Studies
MGT703 Introducing Human Geographies