Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Medical Microbiology
CMN204 Advanced Haematology
MKG210 Medical Biochemistry
MKG211 Blood Banking
MKG220 Medical Laboratory Placement 2
MKG221 Medical Laboratory Placement 3
MKG300 Economics for Business
MKG322 Discovering Management

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
MKG210 Communication and Thought
MKG211 Exploring Business Research
MKG220 Accounting for Business

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Information Systems in Organisations
MKG701 Business Law

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Consumer Behaviour
BUS704 Services Marketing
BUS705 Marketing Communication
MGT701 Marketing for Social Change
MGT703 World of Work: Your Pathway to Employment