Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Secondary Professional Learning 3: Diversity and Inclusion
CMN204 The Psychology of Learning
MKG210 Secondary Literacy and Numeracy Across the Curriculum
MKG211 Secondary Assessment and Reporting
MKG220 Using Data for Learning
MKG221 Secondary Professional Learning 4: The Professional Empowered and Engaged
MKG300 Business Law and Ethics
MKG322 Law of Business Associations

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Taxation Law and Practice
MKG210 Employment and Industrial Law
MKG211 Property Law
MKG220 Introduction to Sustainable Energy Systems

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Fluids, Waves and Thermodynamics
MKG701 Electronics and Electromagnetism

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Optics and Modern Physics
BUS704 Visual Literacy: Design Principles and Practice
BUS705 Introduction to Design
MGT701 Typography
MGT703 Marketing Essentials