Bachelor of Communication (Social Media) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Communication (Social Media)

Digital technology has evolved rapidly over the past 10 years, creating more opportunities to work with social media. This program will prepare you as a social media specialist by teaching you how to work with real clients to develop and implement social media strategies, and analyse their success. You’ll have opportunities to gain industry-recognised certifications and travel overseas on study tours.

In this program you will:

  • Develop the skills for content curation and creation across platforms
  • Learn how to tell compelling brand stories across both social and traditional channels
  • Gain a thorough grounding in communication, public relations, creative advertising, and marketing
  • Work with real clients to gain practical experience and build a portfolio of work to showcase to future employers

Location

CRICOS code

098457A

Entry threshold

59.00 59.00 ATAR/Rank
ATAR/Rank

Duration

3 years 3 years Full-time or equivalent part-time Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
Full-time or equivalent part-time Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.

Indicative fees

Indicative 2025 fees (A$)

A$14,624 CSP
CSP
A$24,400 / A$73,200 Annual fee / Estimated total fee
Annual fee / Estimated total fee

QTAC code

011441 015009

Start

  • Semester 1
  • Semester 2
  • Semester 1
  • Semester 2

Start
  • Semester 1
  • Semester 2
  • Semester 1
  • Semester 2
Delivery mode
  • Blended Learning
Total courses
22
Total units
288
Duration
3 years 3 years
CRICOS code
098457A
UniSC program code
AR310
Program structure
Introductory courses (6) 72 units

BUS105 Marketing Essentials
CMN101 Introduction to Creative Entrepreneurship
CMN106 Contemporary Communication Theory and Trends
CMN107 Communication for the Creative Professional
CMN109 Editing for Professionals
CMN120 Introduction to Contemporary Global Media and Communication

Developing courses (4) 48 units

CMN204 Social Media: Content Curation and Creation
CMN208 Issues in Social Media
CMN226 Creative and Interactive Advertising
CMN276 Social Media Communication

Graduate courses (6) 72 units

BCI302 Work Integrated Learning Project
BCI303 Work Integrated Learning Placement
CMN308 Social Media: Monitoring and Measurement
CMN309 Transmedia Storytelling Campaigns
CMN314 Global Communication
TSM315 Running Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) industry events

Elective courses (8) 96 units

Select 8 elective courses (96 units) from the undergraduate elective course options. Students are strongly encouraged to use their electives to complete courses in the available Communication disciplines.

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Study sequences

Entry requirements

For entry into most USC undergraduate degree programs, you need to have completed a minimum level of education similar to successful completion of Australian Year 12 with good grades.

Further studies, for example, a semester or more at college or university, can also be considered for entry and may give you credit transfer towards a degree.

Some examples of upper secondary qualifications and a guide to the minimum grades that USC will consider are listed here. These are minimum requirements and do not guarantee entry. Some programs may require higher grades. Alternative qualifications may also be considered on a case by case basis.

If your qualification (grouped by country) is not listed, send the qualification transcripts with your application form to the International Office for assessment.

English language requirements

You will also need to meet the English language requirements for this program. If you do not meet the minimum requirements, you may be able to enrol in our English Language Programs to reach the required level for most of UniSC’s programs (exceptions apply to non-standard English requirement programs).

Minimum entry threshold

Applicants must meet the minimum ATAR/Rank.

Location ATAR/Rank
Sunshine Coast 59.00
Online 59.00
Recommended prior study
English
Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses
Program Notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
  • The unit value of all courses is 12 units unless otherwise specified
  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on Student visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses

CSP estimate
A$14,624
Annual tuition fee (A$, 2025)
A$24,400
Estimated total tuition fee (A$, 2025)
A$73,200