Want to work in social media? Kickstart your career with a four-course undergraduate certificate that teaches you the foundations of marketing and public relations theory and practice, and gives you practical experience working with a real client (or your own business) to develop a social media strategy. This program will also teach you how to produce high-quality blogs, video and a wide range of strategic content for mainstream social media platforms. The skills gained from this program will set you apart when applying for employment in the field or support you in managing social media activities for your own business.

In this program you will:

• Develop the skills for content curation and creation across platforms
• Learn how to research and develop a social media strategy
• Gain a solid grounding in public relations and marketing
• Learn how to critically analyse social media and identify the difference between accurate content and mis/disinformation
• Work with a real client to gain practical experience to showcase to future employers

Career opportunities

• Social media manager
• Digital marketing manager
• Online community manager
• Content creation executive
• Digital strategist

Fees for short courses

USC is offering a limited number of Commonwealth supported places in the Undergraduate Certificate in Social Media in 2021. To be eligible for a Commonwealth supported place you must be a domestic student, and meet the citizenship and residency requirements. For more information visit Commonwealth supported places. Eligible students are able to defer payment through HECS‑HELP.

Commonwealth supported places for short courses available under the Federal Government's Job Ready Graduates package are only available for 2021. Any remaining short course units that are commenced in 2022 would not be Commonwealth supported.

Scholarships for Fraser Coast students

Do you live in the Fraser Coast region? If you enrol to study the Undergraduate Certificate in Social Media online, you could be eligible for a scholarship to cover the full cost of your tuition fees. For more information visit Undergraduate Certificate Fee-Waiver Scholarships.

Admission requirements

Completion of Year 12 or be 17 years of age; and meet minimum selection threshold ATAR 55.

How to apply

To apply for the Undergraduate Certificate in Social Media, submit the completed online application form via Apply USC. Commonwealth supported places will be allocated to eligible students who meet the entry requirements in order of application date, so apply as soon as possible.