Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Cross-Cultural Management
MKG210 Managing Global Logistics
MKG211 International Business Strategy
MKG220 Marketing Essentials
MKG221 Consumer Behaviour
MKG222 Services Marketing
MKG322 Marketing Communication
MKG324 Sports Marketing

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing for Social Change
MKG210 Building and Managing Brands
MKG211 Marketing Futures
MKG220 Marketing Essentials

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Consumer Behaviour
MKG701 Services Marketing

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Marketing Communication
BUS704 Digital Branding
BUS705 Marketing in a Global Environment
MGT701 Evidenced Based Decision Making
MGT703 Finance and Accounting for Managers