Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 International Communication
MKG210 Public Relations Writing
MKG211 Researching Media and Audiences
MKG220 Social Media
MKG221 Communication and Thought
MKG222 Cell Biology
MKG322 Foundations in Medical Science
MKG324 Chemistry

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Science Research Methods
MKG210 Human Physiology
MKG211 Human Anatomy
MKG220 Systemic Physiology I

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Biochemistry
MKG701 Microbiology

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Introduction to Mathematics
BUS704 Mathematics Foundations
BUS705 Introduction to Pharmacology
MGT701 Systemic Physiology II
MGT703 Molecular Biology