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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Drawing Practice
DES105 Digital Media for Fashion
CMN204 Fashion Branding
CMN213 Introduction to Creative Advertising
CMN224 Introduction to Design and Concept
CMN226 Social Media: Content Curation and Creation
DES211 Editing for the Communication Professional

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Advertising Campaigns
CMN312 Advertising: Copy and Image

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Visual Identity
CMN204 Industry Project 1: Communication, Creativity and Design
CMN224 Industry Internship 1: Communication, Creativity and Design
CMN226 Introduction to Creative Advertising