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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Communicating Education Research Outcomes
DES105 New Venture Development
CMN204 New Venture Growth
CMN213 New Venture Establishment
CMN224 New Venture Operation
CMN226 Introduction to Journalism
DES211 An Introduction to Australian Politics: The Makings of a Republic?

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Editing for the Communications Professional
CMN312 Computer-Assisted Reporting

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 News Rounds
CMN204 The Writer and the Law
CMN224 News Writing: Print and Broadcast
CMN226 Online Journalism