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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Investigative and Data Journalism
DES105 News Rounds
CMN204 Newsroom
CMN213 Introduction to Journalism
CMN224 Visual Journalism
CMN226 Media Publishing: Law & Ethics
DES211 Online Journalism

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Introduction to Creative Advertising
CMN312 Introduction to Design and Concept

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Social Media: Content Curation and Creation
CMN204 Editing for the Communication Professional
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image