Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Sports Nutrition
MKG210 Communication and Thought
MKG211 Innovation, Creativity and Entrepreneurship
MKG220 Environment, Technology and Sustainability
MKG221 Introductory Bioscience
MKG222 Human Physiology
MKG322 Human Anatomy
MKG324 Introduction to Psychology A

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Science Research Methods
MKG210 Introduction to Coaching Science
MKG211 Systemic Physiology I
MKG220 Functional Anatomy

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Biomechanics I
MGT703 Exercise Physiology I
MKG701 Exercise Prescription and Programming
MKG721 Introduction to Sports Medicine
MGT737 Sports Psychology
MGT704 Motor Control and Learning
MGT735 Exercise Physiology II