Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Leadership in Clinical Practice
MKG210 Palliative, Rehabilitation and Continuing Care
MKG211 Life Crisis
MKG220 The Child Client
MKG221 Nursing Internship
MKG222 Aboriginal and Torres Strait Islander Health and Cultural Safety
MKG322 Cell Biology
MKG324 Discovering Science

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Science Research Methods
MKG210 Biodiversity and Ecology
MKG211 Chemistry
MKG220 Human Physiology

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Animal Form, Function and Evolution
MGT703 Introductory Calculus
MKG701 Foundations of Sustainability
MKG721 Advanced Research Methods and Statistics
MGT737 Statistics with Teeth: Understanding Ecological Data
MGT704 K'gari-Fraser Island Field Studies
MGT735 Special Field Studies Topic