Design your dream career
Looking for a creative business career that lets you help shape the future? In this double degree, you’ll develop the creative and technical skills you need to work as a graphic, visual communication or web designer, as well as strong foundations in the critical aspects of a changing business landscape including marketing, management and entrepreneurship. Using cutting-edge tools and traditional design methods, you’ll work in a studio-based environment to hone your abilities and prepare to tackle a broad range of design challenges within complex and dynamic business environments.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- ^First year courses offered at Moreton Bay campus Semester 1, 2020.
- ^First year courses offered at Moreton Bay campus Semester 1, 2020.
Looking for a creative business career that lets you help shape the future? In this double degree, you’ll develop the creative and technical skills you need to work as a graphic, visual communication or web designer, as well as strong foundations in the critical aspects of a changing business landscape including marketing, management and entrepreneurship. Using cutting-edge tools and traditional design methods, you’ll work in a studio-based environment to hone your abilities and prepare to tackle a broad range of design challenges within complex and dynamic business environments.
In this degree you will:
- Study the principles of good design, and learn how to use design to help people communicate, interact and learn
- Build design expertise in your choice of major, including Animation and Visualisation Design, Interaction and UX Design, Serious Games Design or Visual Communication
- Understand the fundamentals of modern business, including management, marketing, international trade and corporate social responsibility
- Practise thinking creatively, analytically, and entrepreneurially to solve complex challenges related to business and design
Career opportunities
- Animation and visualisation designer
- UX designer
- Game programmer/designer
- Concept artist
- Photographer
- Fashion designer
- Entrepreneur
- Marketing coordinator
- Creative director
- Advertising executive
- Business manager
- International business
Please note that not all study components and/or combinations of study components included in this program may be able to be completed in the minimum duration. Please contact the Program Coordinator if you require written confirmation prior to accepting a place in this program.
Program structure
Business courses
Introductory courses (7) 84 units
BUS101 Advertising Campaigns
BUS102 Advertising: Copy and Image
BUS104 The Writer and the Law
BUS105 Media and Promotion: Tourism and Hospitality
BUS106 Public Relations Events Project
BUS108 Creative Advertising
COR109 International Communication
Developing and Graduate courses (3) 36 units
BUS203 Internship/Research Project (Professional Communication)
BUS306 Research Design: Methodology and Literature Review
BUS320 Exploring Business Research
Major (8) 96 units
1 Major (96 units) selected from the USC Business School:
- Digital Futures
- Economics and Finance^
- Entrepreneurship
- Human Resource Management^
- Information Systems
- International Business^
- Management
- Marketing
- Tourism, Leisure and Event Management^
Design courses
Introductory courses (2) 24 units
CMN101 Introduction to Economics
DES102 Discovering Management
Graduate course (1) 12 units
CMN313 Marketing Essentials
PLUS select 12 courses (144 units) to complete 1 major and 1 minor
Majors:
- Animation and Visualisation Design
- Interactive and UX Design
- Serious Games Design
- Visual Communication
Minors:
- Animation and Visualisation Design
- Fashion Studies^
- Game Art
- Game Programming
- Interactive and UX Design
- Interactive Narrative
- Serious Games Design
- Photographic Practice^
- Visual Communication
^Not currently available at Moreton Bay campus.
Elective courses
Select elective courses from the undergraduate elective course options. The number of electives is dependent on the Business major or minor chosen and the number of required courses included in that major or minor. Note that the total number of courses required to complete the program is 32 courses.
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 384
Program requirements and notes
Program requirements
In order to graduate you must:
- Successfully complete 384 units as outlined in the Program Structure
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses) and following the recommended study sequence
- The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.