Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 International Community Development and Global Justice
IBS310 Indigenous Wellbeing Foundations
MKG210 Health Practicum
MKG211 Leadership and Team Dynamics
MKG220 Concepts of Epidemiology
MKG222 Health Promotion Needs Assessment and Planning
MKG322 Environmental Health Risk Management
MKG324 Health Promotion Principles

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Health Promotion Settings
MKG210 Health Promotion Implementation and Evaluation
MKG211 Public Health Project
MKG220 Epidemiology and Biostatistics

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Introduction to Sociology: Society, Culture and Change
MGT703 Researching Education
MKG701 Designing Research
MKG721 Education Research Project
MGT737 Communicating Education Research Outcomes
MGT704 Contemporary Issues in Steiner Education
MGT735 Steiner Curriculum Development and Evaluation