Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 International Justice and Human Rights
IBS310 Making Public Policy in a Global Era
MKG210 International Relations: Theory and Practice
MKG211 International Security
MKG220 Internship in Politics and Public Policy
MKG222 Indonesia: Society, Culture and Politics
MKG322 Industry Project 1: International Studies
MKG324 Politics of the USA

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Industry Project 1: International Studies
MKG210 Making Public Policy in a Global Era
MKG211 International Relations: Theory and Practice
MKG220 International Security

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Politics and Security in East Asia
MGT703 Cell Biology
MKG701 Chemistry
MKG721 Science Research Methods
MGT737 Human Physiology
MGT704 Biodiversity and Ecology
MGT735 Communication and Thought