Major (8)
For a major in International Business, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Introduction to Management | |||
| BUS105 Introduction to Marketing | |||
| IBS210 Marketing Communication | |||
| IBS220 Marketing of Social Causes | |||
| IBS221 Business Law and Ethics | |||
| IBS310 Consumer Behaviour | |||
| IBS320 Services Marketing | |||
| IBS321 Corporate Governance and Social Responsibility |
Minor (4)
For a minor in International Business, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS210 Contemporary and Emerging Marketing Perspectives | |||
| IBS220 Sport and Event Marketing | |||
| IBS320 Marketing Research Project | |||
| IBS321 Brand Management |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program.
For a specialisation in International Business, students must successfully complete 4 courses:
Select 4 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS706 International Marketing | |||
| BUS707 Food Marketing | |||
| BUS708 Sport and Event Marketing | |||
| BUS710 Marketing Research Project | |||
| MGT704 International Marketing |