Bachelor of Business (Marketing): Study Plan Pathway 2 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing): Study Plan Pathway 2

Pathway 2 - Applied Marketing Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(South Bank)
UnitsRequisites
COR109 Marketing Communication
COR110 Marketing of Social Causes
COR111 International Marketing
Introductory courses (6)
CourseSemester of offer
(South Bank)
UnitsRequisites
BUS102 Brand Management
BUS103 Corporate Governance and Social Responsibility
BUS104 Contemporary and Emerging Marketing Perspectives
BUS105 Communication and Thought
BUS106 Innovation, Creativity and Entrepreneurship
BUS108 Environment, Technology and Sustainability
Year 2
  • One (1) required introductory (100 level) course.
  • Six (6) required advanced (200/300 level) courses.
  • One (1) elective course.
Required courses (7)
CourseSemester of offer
(South Bank)
UnitsRequisites
BUS211 Introduction to Economics
MKG210 Business Law and Ethics
MKG211 Introduction to Management
BUS101 Introduction to Marketing
MKG220 Accounting for Business
MKG221 Introduction to Informatics
MKG222 Strategic Management
Elective course (1)

Select 1 elective course. Course can be from either faculty (Arts and Business or Science, Health, Education and Engineering).

Year 3
  • Three (3) required advanced (200/300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200/300 level) courses.
Required courses (3)
CourseSemester of offer
(South Bank)
UnitsRequisites
BUS320 Consumer Behaviour
IBS310 Services Marketing
MKG322 Business Analytics
 
Elective courses (5)

Select 5 elective courses, all must be advanced (200/300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).