Bachelor of Business (Marketing) Study Plan - Pathway 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - edittest.usc.edu.au
This page was archived on 21 March 2019 and is no longer updated.

Bachelor of Business (Marketing) Study Plan - Pathway 1

Pathway 1 - Marketing Research Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
COR109 Consumer Behaviour
COR110 Services Marketing
COR111 Corporate Governance and Social Responsibility
Introductory courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS102 Contemporary and Emerging Marketing Perspectives
BUS103 International Marketing
BUS104 Brand Management
BUS105 Communication and Thought
BUS106 Innovation, Creativity and Entrepreneurship
BUS108 Environment, Technology and Sustainability
Year 2
  • One (1) required introductory (100 level) course.
  • Five (5) required advanced (200 / 300 level) courses.
  • Two (2) elective courses.
    • Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS211 Introduction to Economics
MKG210 Business Law and Ethics
MKG211 Introduction to Management
BUS101 Introduction to Marketing
MKG220 Accounting for Business

PLUS select 1 required course from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
IBS321 Introduction to Informatics
MKG221 Strategic Management
MKG222 Consumer Behaviour
MKG322 Services Marketing
Elective courses (2)

Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.

Year 3
  • Three (3) required advanced (200 / 300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200 / 300 level) courses.
Required courses (3)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS301 Business Analytics
BUS320 Marketing Communication
MKG321 International Business Strategy
Elective courses (5)

Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).