Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Issues in Crime and Criminal Justice
MKG210 The Administration of Justice: Issues in Policing
MKG211 Green Justice: Environment and Social Issues
MKG220 Social Justice, Welfare and the State
MKG222 Justice and the Australian Legal System
MKG322 Policies of Crime Prevention
MKG324 International Justice and Human Rights

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Issues in Crime and Criminal Justice
MKG212 The Administration of Justice: Issues in Policing
MKG221 Green Justice: Environment and Social Issues

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Social Justice, Welfare and the State
MKG210 Earth's Surface Processes, Materials and Soils
MKG211 Plant Diversity and Ecology
MKG220 Terrestrial Vertebrate Diversity and Ecology

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Introduction to Weather and Climate
MGT703 An Introduction to Geographic Information Science and Technology
MKG701 Integrated Environmental Management
MKG721 Biodiversity and Ecology