Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Cognitive and Perceptual Psychology
MKG210 Human Associative Learning
MKG211 Training and Development
MKG220 Physiological Psychology
MKG222 Introduction to Human Development
MKG322 Advanced Methods in Psychology
MKG324 Intercultural and Indigenous Psychologies

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Personality and Assessment
MKG212 Corporate Governance and Social Responsibility
MKG221 Managing Organisational Change

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Group Work
MKG210 Social Psychology
MKG211 Motivation and Emotion
MKG220 Cognitive and Perceptual Psychology

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Human Associative Learning
MGT703 Introduction to Research Concepts and Design
MKG701 The Literature Review
MKG721 Qualitative Research Methods