In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.
At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.
The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.
Career opportunities
Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.
Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|
| BUS105 Marketing Essentials | - Sunshine Coast: Semester 1, Semester 2
- Moreton Bay: Semester 1, Semester 2
- Caboolture: Semester 1
- Online: Semester 1, Semester 2
| 12 | |
| MKG210 Consumer Behaviour | - Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
| 12 | Pre: BUS105 |
| MKG211 Services Marketing | - Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
| 12 | Pre: BUS105 |
| MKG220 Marketing Communication | - Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
| 12 | Pre: BUS105 |
| MKG222 | | | | |
| MKG322 Building and Managing Brands | - Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
| 12 | Pre: BUS105 |
| MKG324 | | | | |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|
| IBS310 | | | | |
| MKG212 | | | | |
| MKG221 Sports Marketing | - Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
| 12 | Pre: BUS105 |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|
| BUS105 Marketing Essentials | - Sunshine Coast: Semester 1, Semester 2
- Moreton Bay: Semester 1, Semester 2
- Caboolture: Semester 1
- Online: Semester 1, Semester 2
| 12 | |
| MKG210 Consumer Behaviour | - Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
| 12 | Pre: BUS105 |
| MKG211 Services Marketing | - Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
| 12 | Pre: BUS105 |
| MKG220 Marketing Communication | - Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
| 12 | Pre: BUS105 |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program
For a specialisation in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|
| BUS710 Digital Branding | - Sunshine Coast: Session 5
- Moreton Bay: Session 5
- Online: Session 5
| 12 | Pre: Enrolled in any PGRD Program |
| MGT703 Strategy, Governance and Ethics | - Sunshine Coast: Session 2, Session 7
- Moreton Bay: Session 7
- Online: Session 2, Session 7
| 12 | Pre: Enrolled in any PGRD Program
Anti: MBA712 or EMB762 |
| MKG701 Marketing in a Global Environment | - Sunshine Coast: Session 1, Session 3
- Moreton Bay: Session 1
- Online: Session 1, Session 3
| 12 | Pre: Enrolled in any PGRD Program
Anti: MBA702 and MBA726 |
| MKG721 Food Marketing | - Online: Not Currently Offered
| 12 | Pre: Enrolled in any PGRD Program |
