Pathway 2 - Applied Marketing Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| COR109 | ||||
| COR110 | ||||
| COR111 |
Introductory courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS102 Economics for Business |
| 12 | ||
| BUS103 | ||||
| BUS104 Discovering Management |
| 12 | ||
| BUS105 Marketing Essentials |
| 12 | ||
| BUS106 | ||||
| BUS108 Information Systems in Organisations |
| 12 | Anti: ACC108 |
Year 2
- One (1) required introductory (100 level) course.
- Six (6) required advanced (200/300 level) courses.
- One (1) elective course.
Required courses (7)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS211 Strategic Management |
| 12 | Pre: BUS104 | |
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 | |
| MKG211 Services Marketing |
| 12 | Pre: BUS105 | |
| BUS101 Exploring Business Research |
| 12 | ||
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 | |
| MKG221 Sports Marketing |
| 12 | Pre: BUS105 | |
| MKG222 |
Elective course (1)
Select 1 elective course. Course can be from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
- Three (3) required advanced (200/300 level) courses.
- Five (5) elective courses.
- All must be advanced (200/300 level) courses.
Required courses (3)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS320 Business, Governance and Society |
| 12 | Pre: Completed 144 units in undergraduate business courses | |
| IBS310 | ||||
| MKG322 Building and Managing Brands |
| 12 | Pre: BUS105 |
Elective courses (5)
Select 5 elective courses, all must be advanced (200/300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).