Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Money and Banking | |||
| MKG210 Organisational Change and Agility | |||
| MKG211 Managing the Small Business | |||
| MKG220 Building and Managing Brands | |||
| MKG222 Running Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) industry events | |||
| MKG322 Management Accounting | |||
| MKG324 Money and Banking |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| MKG212 Organisational Change and Agility | |||
| MKG221 International Business Strategy | |||
| IBS310 The Innovation and Technology Effect in TLEM |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Management Accounting | |||
| MKG210 Investment Analysis | |||
| MKG211 Enabling Team Synergy and Performance | |||
| MKG220 Creating and Managing Event Experiences |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program.
For a specialisation in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 Auditing and Professional Practice | |||
| MGT703 Econometrics | |||
| MKG701 Organisational Change and Agility | |||
| MKG721 Managing Quality |