Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Teaching Arts in Primary School | |||
| MKG210 Introduction to Marketing | |||
| MKG211 Consumer Behaviour | |||
| MKG220 Services Marketing | |||
| MKG222 Marketing Communication | |||
| MKG322 Marketing of Social Causes | |||
| MKG324 Brand Management |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| MKG212 Contemporary and Emerging Marketing Perspectives | |||
| MKG221 Food Marketing | |||
| IBS310 Sport and Event Marketing |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 International Marketing | |||
| MKG210 Introduction to Marketing | |||
| MKG211 Consumer Behaviour | |||
| MKG220 Services Marketing |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program.
For a specialisation in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 Marketing Communication | |||
| MGT703 Marketing in an International Environment | |||
| MKG701 Strategic Management | |||
| MKG721 Marketing Management |