This Bachelor of Business - Marketing major Study Plan is for students commencing in the current semester at USC Gympie.
USC Gympie students please note:
- Not all courses are offered at USC Gympie each semester.
- Elective options for a semester will be visible on release of the timetable for the relevant semester. Only the current semester Class Timetable is available at this point in time. Please contact Student Central for additional support.
- For detailed course information (including requisites), refer to individual course descriptions.
Year 1
Semester 1
COR109 Planning and Environmental Law
BUS102 Communication and Thought
BUS104 Introduction to Economics
BUS105 Management and Organisational Behaviour
Semester 2
BUS101 Introduction to Marketing
BUS106 Business Analytics
BUS108 Accounting for Business
PLUS select 1 introductory level (100 coded) elective course from either faculty (search Class Timetable).
Year 2
Semester 1
BUS203 Introduction to Informatics
MKG210 Business Law and Ethics
MKG211 Consumer Behaviour
PLUS select 1 elective course from the School of Business (search Class Timetable).
Semester 2
MKG220 Services Marketing
MKG222 Marketing Communication
PLUS select 1 elective course from either faculty (search Class Timetable).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (search Class Timetable).
Year 3
Semester 1
MKG322 Marketing of Social Causes
PLUS select either 1 course from:
IBS310 Brand Management
MKG212 International Marketing
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (search Class Timetable).
Semester 2
BUS320 Food Marketing
MKG324 Corporate Governance and Social Responsibility
PLUS select either 1 course from:
MKG221 Contemporary and Emerging Marketing Perspectives
MKG321 Sport and Event Marketing
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (search Class Timetable).
If you have not yet successfully completed IBS310 Marketing Research Project or MKG212 International Marketing you must complete either MKG221 Food Marketing or MKG321 Sport and Event Marketing.