This Bachelor of Business (Marketing) Study Plan is for students commencing in the current semester.
Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Social Research | |||
| BUS101 Social Justice, Welfare and the State | |||
| BUS106 Gender and Culture | |||
| BUS108 Communication and Thought |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Business Analytics | |||
| BUS104 Accounting for Business | |||
| BUS105 Introduction to Informatics |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Introduction to Economics | |||
| MKG222 Management and Organisational Behaviour |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Introduction to Marketing | |||
| MKG210 Marketing Communication | |||
| MKG211 Marketing of Social Causes |
PLUS select 1 elective course from the School of Business.
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Business Law and Ethics | |||
| MKG324 Consumer Behaviour |
PLUS select either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Services Marketing |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Corporate Governance and Social Responsibility |
PLUS select 1 course from either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Contemporary and Emerging Marketing Perspectives | |||
| MKG212 Sport and Event Marketing |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed MKG221 Brand Management you must complete IBS310 International Marketing or MKG212 Food Marketing.