Bachelor of Design and Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Design and Marketing

The digital age is a visual age where multi-skilled people will demand the best jobs. A university degree in design and marketing gives you the skills to manage your own career, be it in design or on the marketing and business side.

This program is for someone who is passionate about design, but who wants the marketing knowledge to develop their own business skills.

CRICOS code
084973G
Commence
Semester 1 and Semester 2
Program length (full-time)
3 years
Semester tuition fee 2015
A$9,700
Estimated total tuition fee *
A$58,200
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
Study location QTAC code
  • Sunshine Coast * 011281
Refer to the program footnotes
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
AR339
Commence
Semester 1 and Semester 2
Duration
3 years full time or equivalent part time
Study mode
Face to face delivery supported by on-line resources offered in an official teaching period
Recommended prior study
English
Fee type 2015
  • What will I pay?
Total courses
24
Total units
288
Footnotes
  • * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.

This program is for someone who is passionate about design, but who wants the marketing knowledge to develop their own business skills.

You study business and management subjects alongside advanced courses in marketing and design. You learn the language of visual design and build a professional quality portfolio through working on real life marketing projects.

You are given networking opportunities during the program that help you towards a great job at the end.

Career opportunities

You can work in multimedia design across creative digital industries, from games design to multiplatform publishing. Web design, graphic design, marketing, corporate communications and, with this degree, you can shoot for great opportunities in management roles.

Program structure

Introductory courses (7)

BUS101 Occupational Therapy Theory
BUS104 Occupational Therapy Skills
BUS105 Evaluation of Occupational Performance
COR109 Causes of Occupational Dysfunction
DES101 Foundations of Practice: Identifying the Occupational Therapist Role in Practice
DES105 Enabling Occupation: The Child and Adolescent
DES106 Therapeutic Reasoning

Advanced courses (13)

MKG210 Enabling Occupation: The Adult
MKG211 Enabling Occupation: The Older Person
MKG220 Psychosocial Aspects of Occupational Therapy
MKG222 Integrating Theory and Skills into Practice: Doing, Being, Becoming an OT I
MKG322 Foundations of Practice: Identifying Occupational Therapist Skills in Practice
MKG324 Integrating Theory and Skills into Practice: Doing, Being and Becoming an OT II and III
PLUS select 1 course from:
MKG212 Professional Issues in Occupational Therapy
MKG221 OT (Occupational Therapy) as a Complex Process
MKG321 Introduction to Human Development
IBS310 Disability: Culture, Community and Change

PLUS select 6 courses from your chosen design study area:

Graphic Design major

DES211 Functional Anatomy
DES212 Business Analytics
DES213 Management and Organisational Behaviour
DES214 Introduction to Marketing
DES215 Communication and Thought
DES216 Visual Literacy: Design Principles and Practice

e-Media Design major

DES221 Introduction to Design
DES222 Typography
DES223 Consumer Behaviour
DES224 Services Marketing
DES225 Marketing Communication
DES226 Marketing of Social Causes

Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .

Elective courses (4)

Select 4 elective courses either faculty (Arts and Business or Science, Health, Education and Engineering). These electives may be used to complete a minor in a second area of design (Graphic Design, e-Media Design).

Total units: 288

Program requirements and notes

Program requirements

In order to graduate you must:

  • Complete 7 required introductory level (100 coded) courses, including the core course
  • Complete 7 required advanced level (200/300 coded) marketing courses
  • Complete 6 required advanced level (200/300 coded) from one design area
  • Complete 4 elective courses
  • Complete no more than 10 introductory level (100 coded) courses, including the core course..
  • Register any selected Majors or Minors with your Faculty.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider. It is advisable to contact your Faculty Program Advisor to discuss timing and course issues.
  • The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream.
  • Some of the required introductory courses may count towards some majors and minors
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .