Students discover how marketing connects an organisation to its customers.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Program requirements
In order to graduate you must:
- Complete 1 core course.
- Complete 6 required introductory (100 level) courses.
- Complete 9 required advanced (200/300 level) courses.
- Complete 8 elective courses, 5 must be advanced (200/300 level) courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory (100 level) courses, including the core course.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program Structure
Core course (1)
1 core course
COR109 Music Production for Multimedia
Introductory courses (6)
6 required courses:
BUS101 Communication and Thought
BUS102 Business Analytics
BUS104 Introduction to Economics
BUS105 Management and Organisational Behaviour
BUS106 Introduction to Marketing
BUS108 Accounting for Business
Advanced courses (9)
8 required courses:
BUS203 Introduction to Informatics
BUS320 Business Law and Ethics
MKG210 Corporate Governance and Social Responsibility
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG222 Marketing Communication
MKG322 Marketing of Social Causes
MKG324 Brand Management
Plus choose 1 course from:
IBS310 Contemporary and Emerging Marketing Perspectives
MKG221 International Marketing
MKG321 Sport and Event Marketing
Elective courses (8)
Select 8 elective courses
Five electives must be advanced (200/300 level) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).