Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
1 core course:
COR109 ICT Internship
School of Communication
Introductory courses
5 required courses
CMN102 ICT Industry Project
CMN120 Communication and Thought
CMN130 Communication Theory and Practice
CMN140 Public Relations: Contemporary Perspectives
INT140 Introduction to Journalism
Advanced courses
8 required courses
CMN213 Introduction to Creative Advertising
CMN216 An Introduction to Australian Politics: The Makings of a Republic?
CMN226 Editing for the Communications Professional
CMN231 Crisis and Issues Management
CMN235 Advertising: Copy and Image
CMN243 Communication Campaign Planning
CMN248 News Writing and Reporting
CMN251 Community Engagement Events
PLUS select 2 course from:
CMN224 Creative Advertising
CMN228 International Communication
CMN237 Advertising Campaigns
School of Business
Introductory courses
6 required courses
BUS101 The Writer and the Law
BUS102 Online Journalism
BUS104 Business Analytics
BUS105 Introduction to Economics
BUS106 Management and Organisational Behaviour
BUS108 Introduction to Marketing
Advanced courses
9 required courses
BUS203 Accounting for Business
BUS320 Introduction to Informatics
MKG210 Business Law and Ethics
MKG211 Corporate Governance and Social Responsibility
MKG220 Consumer Behaviour
MKG222 Services Marketing
MKG322 Marketing Communication
MKG324 Marketing of Social Causes
Plus select 1 course from:
IBS310 Brand Management
MKG221 Contemporary and Emerging Marketing Perspectives
MKG321 International Marketing
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384