Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Business Law and Ethics | |||
| BUS105 Corporate Governance and Social Responsibility | |||
| MKG210 Applied Research Methods | |||
| MKG211 Marketing Theory and Practice | |||
| MKG220 Consumer Behaviour | |||
| BUS301 Services Marketing | |||
| MKG321 Marketing Communication |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS321 Advanced Research Methods | |||
| MKG221 Marketing Research Project | |||
| MKG222 Global e-Business | |||
| MKG322 Sport and Event Marketing |