Major
For a major in Applied Marketing, students must successfully complete 8 courses:
Required courses: (8)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS105 Newsroom | |||
IBS310 Marketing Theory and Practice | |||
MKG210 International Marketing | |||
MKG211 Consumer Behaviour | |||
MKG220 Services Marketing | |||
MKG221 Marketing Communication | |||
MKG222 Sport and Event Marketing | |||
MKG322 Social Marketing |