- Industry professionals are involved in course delivery
- Opportunity to undertake industry internships with public relations firms
- Graduates are experienced in reputation management
Program summary
Program title: Bachelor of Public Relations
Award abbreviation: BPR
QTAC code: 011141
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR346
CRICOS code: 066299G. Only a full-time option is available to international students on a Student Visa.
Public relations professionals assist organisations and individuals to develop and maintain beneficial relationships with clients, media, government, consumers and other stakeholders.
This program provides you with the knowledge and skills required to succeed in public relations. Courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available. Industry engagement and internships in public relations roles provide practical experience.
Majors
Communication studies; creative advertising; public relations.
Career opportunities
Advertising / copy editing; corporate, marketing, government or policy communications; event management; media liaison; non-profit organisations, promotions, tourism.
Professional recognition
Graduates may become members of the Public Relations Institute of Australia.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Umi Khattab
Tel: +61 7 5456 5942
Email: UKhattab@usc.edu.au
Program requirements
In order to graduate you must:
- Complete 2 core courses, 16 required courses and 6 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Program structure
Core courses
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses
4 required courses
BUS105 Marketing Essentials
CMN102
CMN120 Introduction to Contemporary Global Media and Communication
CMN140
Advanced courses
12 required courses
CMN213
CMN216
CMN218
CMN224 Advertising Campaigns
CMN226 Creative and Interactive Advertising
CMN229
CMN231 Communication Campaign Planning
CMN243
CMN251
CMN273
MKG210 Consumer Behaviour
MKG221 Sports Marketing
Elective courses
Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Study Plan
The Bachelor of Public Relations Study Plan is for students commencing in the current semester.
Year 1
- Two (2) core courses:
One core course should be studied in your first semester and one in your second semester - Four (4) required introductory level courses
- Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| COR109 | ||||
| COR110 | ||||
| COR111 |
Required courses (4)
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| BUS105 Marketing Essentials |
| 12 | ||
| CMN102 | ||||
| CMN120 Introduction to Contemporary Global Media and Communication |
| 12 | ||
| CMN140 |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
- Six (6) required advanced level courses
- Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Required courses (6)
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| CMN213 | ||||
| CMN218 | ||||
| CMN231 Communication Campaign Planning |
| 12 | ||
| CMN229 | ||||
| CMN226 Creative and Interactive Advertising |
| 12 | ||
| MKG221 Sports Marketing |
| 12 | Pre: BUS105 |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
- Six (6) required advanced level courses
CMN273 should be studied in your final semester of study. - Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Required courses (6)
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| CMN216 | ||||
| CMN224 Advertising Campaigns |
| 12 | ||
| CMN251 | ||||
| CMN243 | ||||
| CMN273 | ||||
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288