- Industry professionals are involved in course delivery
- Opportunity to undertake industry internships with public relations firms
- Graduates are experienced in reputation management
Program summary
Program title: Bachelor of Public Relations
Award abbreviation: BPR
QTAC code: 011141
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR346
CRICOS code: 066299G. Only a full-time option is available to international students on a Student Visa.
Public relations professionals assist organisations and individuals to develop and maintain beneficial relationships with clients, media, government, consumers and other stakeholders.
This program provides you with the knowledge and skills required to succeed in public relations. Courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available. Industry engagement and internships in public relations roles provide practical experience.
Majors
Communication studies; creative advertising; public relations.
Career opportunities
Advertising / copy editing; corporate, marketing, government or policy communications; event management; media liaison; non-profit organisations, promotions, tourism.
Professional recognition
Graduates may become members of the Public Relations Institute of Australia.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Umi Khattab
Tel: +61 7 5456 5942
Email: UKhattab@usc.edu.au
Program requirements
In order to graduate you must:
- Complete 2 core courses, 16 required courses and 6 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Program structure
Core courses
Select 2 core courses from:
COR109 Comparative and International Employment Relations
COR110 Global Business Management
COR111 Corporate Governance, Ethics and Corporate Social Responsibility
Introductory courses
4 required courses
BUS105 Corporate Finance
CMN102 Innovation and Management Decision Making
CMN120 Managing Knowledge and Global Change
CMN140 Entrepreneurship and New Venture Planning
Advanced courses
12 required courses
CMN213 Managerial Project
CMN216 Managerial Project - Part A
CMN218
CMN224
CMN226
CMN229
CMN231
CMN243
CMN251
CMN273
MKG210
MKG221
Elective courses
Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Study Plan
The Bachelor of Public Relations Study Plan is for students commencing in the current semester.
Year 1
- Two (2) core courses:
One core course should be studied in your first semester and one in your second semester - Four (4) required introductory level courses
- Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Financial Reporting | |||
| COR110 Managerial Finance | |||
| COR111 Legal Regulation of Business Structures |
Required courses (4)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Corporate Reporting | |||
| CMN102 Strategic Management Accounting | |||
| CMN120 Taxation Law and Practice | |||
| CMN140 Contemporary Accounting Issues |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
- Six (6) required advanced level courses
- Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN213 Issues in Auditing Practice | |||
| CMN218 Marketing in an International Environment | |||
| CMN231 Strategic Management | |||
| CMN229 Managing Across Global Cultures | |||
| CMN226 International Trade and Finance | |||
| MKG221 The Literature Review |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
- Six (6) required advanced level courses
CMN273 should be studied in your final semester of study. - Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN216 Qualitative Research Methods | |||
| CMN224 Advanced Quantitative Research Methods | |||
| CMN251 International Business Law and Ethics | |||
| CMN243 Management Informatics | |||
| CMN273 Managing People | |||
| MKG210 Managing Research |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288