Bachelor of Design and Communication | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - edittest.usc.edu.au
This page was archived on 18 February 2013 and is no longer updated.

Bachelor of Design and Communication

  • Combine computer-based visual design with a career in communications
  • Specialise in either graphic design, e-media design or 3D design
  • Opportunities to exhibit in the USC Gallery

Program summary

Program title: Bachelor of Design and Communication
Award abbreviation: BDes&Comn
QTAC code: 011031
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR336
CRICOS code: 074095J. Only a full-time option is available to international students on a Student Visa.

Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.

In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.

Majors

Communication majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.

Career opportunities

Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.

Admission requirements

Please refer to the English language entry requirements.

Enquiries
  • Contact Student Administration for application and admission information
  • Contact the Faculty of Arts and Business for program advice

Program Leader
Dr Debra Livingston
Tel: +61 7 5430 1252
Email: dlivings@usc.edu.au

Program structure

Program requirements

In order to graduate you must:

  • Complete 2 core courses.
  • Complete 6 required introductory (100 level) courses.
  • Complete 12 required advanced (200/300 level) courses.
  • Complete 4 elective courses, 2 must be advanced (200/300 level) courses.
  • Complete a major design area.
  • Complete no more than 10 introductory level courses, including core courses.
  • Complete no more than 6 courses from the School of Business or Faculty of Science, Health, Education and Engineering.
  • Register any selected Majors or Minors with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • Only a full-time study option is available to international students on a Student Visa.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • The 6 advanced courses from one of the design streams, plus DES101 and DES105, will constitute a major in that stream.
  • Some of the required introductory courses may count towards some majors and minors
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.
  • When enrolling, refer to Study Plan.
Core courses (2)

Select 2 core courses from:
COR109
COR110
COR111

Introductory courses (6)

3 required courses:
CMN102
DES101 Elements of Design
DES105 Design Methods

PLUS select 1 course from:
CMN116 Playing with Words: an Introduction to Creative Writing Craft
CMN120 Introduction to Contemporary Global Media and Communication
CMN130 News and Reporting
CMN140

PLUS select 2 courses from:
DES102
DES103 Fundamentals of Photography
DES104 Art, Design and Digital Culture
DES106

Advanced courses (12)

1 required course:
CMN213

PLUS select 5 courses from:
CMN214
CMN216
CMN218
CMN222
CMN224 Advertising Campaigns
CMN226 Creative and Interactive Advertising
CMN227
CMN228 Media Law and Ethics
CMN229
CMN231 Communication Campaign Planning
CMN235
CMN237
CMN240 Feature Writing
CMN248
CMN249
CMN256

PLUS select 6 courses from your chosen major study area:

Graphic Design major

DES211 Visual Identity
DES212 Visual Communication and Culture
DES213
DES214
DES215
DES216

e-Media major

DES221 Introduction to Interactive Media
DES222 Responsive Design and Technology
DES223
DES224
DES225
DES226

3D Design major

DES231 Animation Principles, Process and Production
DES232 Visualisation and Sonification
DES233
DES234
DES235
DES236

Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105.

Elective courses (4)

Select 4 elective courses, 2 must be advanced (200/300 level) courses.
Up to 4 electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).

TOTAL UNITS 288

Study Plan

The Bachelor of Design and Communication Study Plan is for students commencing in the current semester.

Core courses (2)

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Epidemiology and Biostatistics
COR110 Advanced Research Methods and Statistics
COR111 Analytical Sciences
Introductory courses (6)

3 required courses:

CourseSemester of offerUnitsRequisites
CMN102 Functional Anatomy
DES101 Exercise Physiology I
DES105 Exercise in Cardiorespiratory and Metabolic Health

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
CMN116 Special Research Project
CMN120 Special Research Project
CMN130 Workplace Learning I
CMN140 Workplace Learning II

PLUS select 2 courses from:

CourseSemester of offerUnitsRequisites
DES102 Communication and Thought
DES103 Innovation, Creativity and Entrepreneurship
DES104 Environment, Technology and Sustainability
DES106 Communication Theory and Practice
Advanced communication courses (6)

1 required course:

CourseSemester of offerUnitsRequisites
CMN213 Visual Literacy: Design Principles and Practice

PLUS select 5 courses from:

CourseSemester of offerUnitsRequisites
CMN214 Introduction to Design
CMN216 Introduction to Creative Writing
CMN218 Public Relations: Contemporary Perspectives
CMN222 Introduction to Journalism
CMN224 Introduction to Creative Advertising
CMN226 Ways of Seeing: Understanding Images
CMN227 Digital Photographic Practice
CMN228 Visual Worlds: An Introduction to Art and Design History
CMN229 Typography
CMN231 Editing for the Communications Professional
CMN235 Computer-Assisted Reporting
CMN237 Crisis and Issues Management
CMN240 Media and Community Relations
CMN248 Multimedia Advertising
CMN249 Advertising Campaigns
CMN256 Advertising: Copy and Image
Advanced design courses (6)

Select 6 advanced (200/300 level) courses from one of the following streams for a major

Graphic Design major

CourseSemester of offerUnitsRequisites
DES211 News Rounds
DES212 The Writer and the Law
DES213 Media and Promotion: Tourism and Hospitality
DES214 Communication Campaign Planning
DES215 News Writing: Print and Broadcast
DES216    

e-Media major
CourseSemester of offerUnitsRequisites
DES221 Introduction to Interactive Media
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
DES222 Responsive Design and Technology
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: DES221 or (CSC100 and ENG103)
DES223    
DES224    
DES225    
DES226    
3D Design major
CourseSemester of offerUnitsRequisites
DES231 Animation Principles, Process and Production
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
DES232 Visualisation and Sonification
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
DES233    
DES234    
DES235    
DES236    

Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105.
Elective courses (4)

Select 4 elective courses, 2 must be advanced (200/300 level) courses.
Up to 4 electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).

TOTAL UNITS 288  

Back to top