Bachelor of Arts/Bachelor of Business (Design and Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - edittest.usc.edu.au
This page was archived on 18 February 2013 and is no longer updated.

Bachelor of Arts/Bachelor of Business (Design and Marketing)

  • Combine business and marketing skills with computer-based design expertise
  • Earn two degrees in only four years
  • Industry-based projects develop practical skills and build a portfolio

Program summary

Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.

Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.

In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Enquiries
  • Contact Student Administration for application and admission information
  • Contact the Faculty of Arts and Business for program advice

Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au

Program structure

Program requirements

In order to graduate you must:

  • Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
  • Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
  • Register your selected Majors and Minors with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109
COR110
COR111

School of Communication
Introductory courses

4 required courses:
DES101 Elements of Design
DES104 Art, Design and Digital Culture
DES105 Design Methods
DES106

Advanced Courses

10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.

Graphic Design:
DES211 Visual Identity
DES212 Visual Communication and Culture
DES213
DES214
DES215
DES216

e-Media:
DES221 Introduction to Interactive Media
DES222 Responsive Design and Technology
DES223
DES224
DES225
DES226

3D Design:
DES231 Animation Principles, Process and Production
DES232 Visualisation and Sonification
DES233
DES234
DES235
DES236

School of Business
Introductory courses

7 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations

Advanced courses

9 required courses:
BUS211 Strategic Management
BUS320 Business, Governance and Society
BUS301
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
CMN251(which will be recognised as a component of the Marketing major in lieu of IBS310)

TOTAL UNITS 384

Study Plan

The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.

Core courses (2)

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Financial Reporting
COR110 Managerial Finance
COR111 Legal Regulation of Business Structures
Required introductory courses (11)
CourseSemester of offerUnitsRequisites
BUS101 Corporate Reporting
BUS102 Strategic Management Accounting
BUS103 Taxation Law and Practice
BUS104 Contemporary Accounting Issues
BUS105 Issues in Auditing Practice
BUS106 Communication and Thought
BUS108 Information Systems in Organisations
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Online: Semester 1, Semester 2
12Anti: ACC108
DES101 Elements of Design
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
DES104 Art, Design and Digital Culture
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
DES105 Design Methods
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
DES106    

Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.

Required advanced courses (9)
CourseSemester of offerUnitsRequisites
BUS211 Strategic Management
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: BUS104
BUS320 Business, Governance and Society
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Online: Semester 1, Semester 2
12Pre: Completed 144 units in undergraduate business courses
BUS301    
CMN251    
MKG210 Consumer Behaviour
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12Pre: BUS105
MKG211 Services Marketing
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12Pre: BUS105
MKG220 Marketing Communication
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: BUS105
MKG221 Sports Marketing
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: BUS105
MKG321    

Please note: CMN251 will be recognised as a component of the Marketing major in lieu of IBS310.
Required advanced courses (10)

Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.

Graphic Design
CourseSemester of offerUnitsRequisites
DES211 Visual Identity
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
DES212 Visual Communication and Culture
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
DES213    
DES214    
DES215    
DES216    
e-Media
CourseSemester of offerUnitsRequisites
DES221 Introduction to Interactive Media
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
DES222 Responsive Design and Technology
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: DES221 or (CSC100 and ENG103)
DES223    
DES224    
DES225    
DES226    
3D Design
CourseSemester of offerUnitsRequisites
DES231 Animation Principles, Process and Production
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
DES232 Visualisation and Sonification
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
DES233    
DES234    
DES235    
DES236    

Back to top