Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Creative Writing for the Illustrated Book | |||
| BUS105 Writing the Short Story | |||
| MKG210 Writing Poetry | |||
| MKG211 Writing Your Novel | |||
| MKG220 Creative Writing and Editing for Publication | |||
| BUS301 Professional Creative Writing Practice: Industry Engagement | |||
| MKG321 Creativity, Design and Communication Project |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS321 Applied Research Methods | |||
| MKG221 Marketing Theory and Practice | |||
| MKG222 Consumer Behaviour | |||
| MKG322 Services Marketing |