- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109 News Writing: Print and Broadcast
COR110 Advertising: Copy and Image
COR111 Public Relations Events Project
School of Communication
Introductory courses
5 required courses
CMN102 International Communication
CMN120 Marketing Research Project
CMN130 Media and Community Relations
CMN140 Advertising Campaigns
INT140 The Writer and the Law
Advanced courses
8 required courses
CMN213 Media and Promotion: Tourism and Hospitality
CMN216 Online Journalism
CMN226 Communication and Thought
CMN231 Innovation, Creativity and Entrepreneurship
CMN235 Environment, Technology and Sustainability
CMN243 Communication Theory and Practice
CMN248 Public Relations Strategies and Tactics
CMN251 Introduction to Journalism
PLUS select 1 course from:
CMN218 Introduction to Creative Advertising
CMN229 An Introduction to Australian Politics: The Makings of a Republic?
PLUS select 1 course from:
CMN218 Editing for the Communications Professional
CMN224 Crisis and Issues Management
CMN228 Advertising: Copy and Image
CMN229 Communication Campaign Planning
CMN237 News Writing: Print and Broadcast
School of Business
Introductory courses
7 required courses
BUS101 Public Relations Events Project
BUS102 Creative Advertising
BUS103 International Communication
BUS104 Media and Community Relations
BUS105 Media and Promotion: Tourism and Hospitality
BUS106 Media and Community Relations
BUS108 Advertising Campaigns
Advanced courses
8 required courses
BUS211 The Writer and the Law
BUS301 Media and Promotion: Tourism and Hospitality
BUS320 Online Journalism
MKG210 Applied Research Methods
MKG211 Economics for Business
MKG220 Business Law and Ethics
MKG221 Management and Organisational Behaviour
MKG321 Marketing Theory and Practice
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Editing for the Communications Professional | |||
| COR110 Crisis and Issues Management | |||
| COR111 Media and Community Relations |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Advertising Campaigns | |||
| BUS104 Advertising: Copy and Image | |||
| BUS105 Media and Promotion: Tourism and Hospitality | |||
| CMN120 Communication Campaign Planning | |||
| CMN130 News Writing: Print and Broadcast | |||
| CMN140 Creative Advertising | |||
| INT140 International Communication |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| COR110 Innovation, Creativity and Entrepreneurship | |||
| COR111 Environment, Technology and Sustainability |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Business Law and Ethics | |||
| BUS108 Management and Organisational Behaviour | |||
| CMN102 Marketing Theory and Practice | |||
| CMN231 Public Relations Strategies and Tactics | |||
| CMN248 Introduction to Journalism | |||
| MKG210 Introduction to Creative Advertising |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 An Introduction to Australian Politics: The Makings of a Republic? | |||
| CMN229 Communication and Thought |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Innovation, Creativity and Entrepreneurship | |||
| BUS106 Environment, Technology and Sustainability | |||
| BUS301 Applied Research Methods | |||
| CMN216 Introduction to Informatics | |||
| CMN213 Communication Theory and Practice | |||
| MKG211 Communication Campaign Planning | |||
| MKG220 Creative Advertising | |||
| MKG221 Consumer Behaviour |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Media and Community Relations | |||
| BUS320 Media and Promotion: Tourism and Hospitality | |||
| CMN235 Economics for Business | |||
| CMN226 Accounting for Business | |||
| CMN243 Advanced Research Methods | |||
| CMN251 Crisis and Issues Management | |||
| MKG321 Editing for the Communications Professional |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Services Marketing | |||
| CMN224 Marketing Communication | |||
| CMN228 Sport and Event Marketing | |||
| CMN229 Strategic Management | |||
| CMN237 Corporate Governance and Social Responsibility |