Bachelor of Arts/Bachelor of Business (Marketing Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Marketing Communication)

  • Combine business and marketing expertise with technical skills in communications and journalism
  • Earn two degrees in only four years
  • Industry-based projects develop practical skills and build a portfolio

Program summary

Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.

Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.

This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Enquiries
  • Contact Student Administration for application and admission information
  • Contact the Faculty of Arts and Business for program advice

Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au

Program structure

Program requirements

In order to graduate you must:

  • Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
  • Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses

Select 2 core courses from:
COR109
COR110
COR111

School of Communication
Introductory courses

5 required courses
CMN102
CMN120
CMN130
CMN140
INT140

Advanced courses

8 required courses
CMN213
CMN216
CMN226
CMN231
CMN235
CMN243
CMN248
CMN251

PLUS select 1 course from:
CMN218
CMN229

PLUS select 1 course from:
CMN218
CMN224
CMN228
CMN229
CMN237

School of Business
Introductory courses

7 required courses
BUS101
BUS102
BUS103
BUS104
BUS105
BUS106
BUS108

Advanced courses

8 required courses 
BUS211
BUS301
BUS320
MKG210
MKG211
MKG220
MKG221
MKG321

TOTAL UNITS 384

Study Plan

The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.

Year 1
  • One (1) core course
  • Seven (7) required introductory level courses
Core courses (1)

Choose one course from:

CourseSemester of offerUnitsRequisites
COR109
COR110
COR111
Required courses (7)
CourseSemester of offerUnitsRequisites
BUS103
BUS104
BUS105
CMN120
CMN130
CMN140
INT140
Year 2
  • One (1) core course
  • Seven (7) required courses
Core courses (1)

Choose one course from:

CourseSemester of offerUnitsRequisites
COR109
COR110
COR111
Required courses (6)
CourseSemester of offerUnitsRequisites
BUS101
BUS108
CMN102
CMN231
CMN248
MKG210

PLUS select 1 course from:
CourseSemester of offerUnitsRequisites
CMN218
CMN229
Year 3
  • Eight (8) required courses
Required courses (8)
CourseSemester of offerUnitsRequisites
BUS102
BUS106
BUS301
CMN216
CMN213
MKG211
MKG220
MKG221
Year 4
  • Eight (8) required courses
Required courses (7)
CourseSemester of offerUnitsRequisites
BUS211
BUS320
CMN235
CMN226
CMN243
CMN251
MKG321

PLUS select 1 course from:
CourseSemester of offerUnitsRequisites
CMN218
CMN224
CMN228
CMN229
CMN237

 

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