- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109 e-Media B
COR110 e-Media C
COR111 e-Media D
School of Communication
Introductory courses
4 required courses:
DES101 e-media E - Internship/Professional Project
DES104 e-Media F - Professional Portfolio
DES105 3D Design A
DES106 3D Design B
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 3D Design C
DES212 3D Design D
DES213 3D Design E - Internship/Professional Project
DES214 3D Design F - Professional Portfolio
DES215 Communication and Thought
DES216 Innovation, Creativity and Entrepreneurship
e-Media:
DES221 Environment, Technology and Sustainability
DES222 Visual Literacy: Design Principles and Practice
DES223 Visual Worlds: An Introduction to Art and Design History
DES224 Introduction to Design
DES225 Typography
DES226 Graphic Design A
3D Design:
DES231 Graphic Design B
DES232 Graphic Design C
DES233 Graphic Design D
DES234 Graphic Design E - Internship/Professional Project
DES235 Graphic Design F - Professional Portfolio
DES236 e-Media A
School of Business
Introductory courses
7 required courses:
BUS101 e-Media B
BUS102 e-Media C
BUS103 e-Media D
BUS104 e-media E - Internship/Professional Project
BUS105 e-Media F - Professional Portfolio
BUS106 3D Design A
BUS108 3D Design B
Advanced courses
9 required courses:
BUS211 3D Design C
BUS320 3D Design D
BUS301 3D Design E - Internship/Professional Project
MKG210 3D Design F - Professional Portfolio
MKG211 Applied Research Methods
MKG220 Economics for Business
MKG221 Business Law and Ethics
MKG321 Management and Organisational Behaviour
CMN251 Marketing Theory and Practice(which will be recognised as a component of the Marketing major in lieu of IBS310 Accounting for Business)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Advanced Research Methods and Statistics | |||
| COR110 Statistics with Teeth: Understanding Ecological Data | |||
| COR111 K'gari-Fraser Island Field Studies |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Special Field Studies Topic | |||
| BUS102 Special Research Project | |||
| BUS103 Workplace Learning I | |||
| BUS104 Analytical Sciences | |||
| BUS105 Climate Change Mitigation and Adaptation | |||
| BUS106 Environmental Impact Assessment | |||
| BUS108 Environmental Health Risk Management | |||
| DES101 Integrated Environmental Management | |||
| DES104 Communication and Thought | |||
| DES105 Innovation, Creativity and Entrepreneurship | |||
| DES106 Environment, Technology and Sustainability |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Applied Research Methods | |||
| BUS320 Economics for Business | |||
| BUS301 Business Law and Ethics | |||
| CMN251 Management and Organisational Behaviour | |||
| MKG210 Marketing Theory and Practice | |||
| MKG211 Accounting for Business | |||
| MKG220 Introduction to Informatics | |||
| MKG221 Visual Literacy: Design Principles and Practice | |||
| MKG321 Visual Worlds: An Introduction to Art and Design History |
Please note: CMN251 Introduction to Informatics will be recognised as a component of the Marketing major in lieu of IBS310 Strategic Management.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Introduction to Design | |||
| DES212 Typography | |||
| DES213 Strategic Management | |||
| DES214 Corporate Governance and Social Responsibility | |||
| DES215 Advanced Research Methods | |||
| DES216 International Communication |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Consumer Behaviour | |||
| DES222 Services Marketing | |||
| DES223 Marketing Communication | |||
| DES224 Sport and Event Marketing | |||
| DES225 Marketing Research Project | |||
| DES226 Graphic Design A |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 Graphic Design B | |||
| DES232 Graphic Design C | |||
| DES233 Graphic Design D | |||
| DES234 Graphic Design E - Internship/Professional Project | |||
| DES235 Graphic Design F - Professional Portfolio | |||
| DES236 e-Media A |