Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Study Plan
This Study Plan is valid from Study Period 1, 2011.
For students who commenced study in this program prior to Study Period 1, 2011:
- Find the Student Handbook for the semester in which you commenced.
- Select the program in which you are enrolled.
- Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements
In order to graduate you must:
- Complete 14 required courses from the Faculty of Arts and Social Sciences, 16 courses from the Faculty of Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the Faculty of Arts and Social Sciences.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program structure
Year 1
Core courses: (1)
Select 1 core course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Innovation, Creativity and Entrepreneurship | |||
| COR110 Environment, Technology and Sustainability | |||
| COR111 Communication Theory and Practice |
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Introduction to Creative Writing | |||
| BUS104 Public Relations Strategies and Tactics | |||
| BUS105 Introduction to Journalism | |||
| CMN120 Introduction to Creative Advertising | |||
| CMN130 Reality Bites: An Exploration of Non-Fiction | |||
| CMN140 Wonderworlds: An Exploration of English Literature | |||
| INT140 Politics and the Media |
Year 2
Core courses: (1)
Select 1 core course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| COR110 Innovation, Creativity and Entrepreneurship | |||
| COR111 Environment, Technology and Sustainability |
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Business Law and Ethics | |||
| BUS108 Management and Organisational Behaviour | |||
| CMN102 Marketing Theory and Practice | |||
| CMN231 Public Relations Strategies and Tactics | |||
| CMN248 Introduction to Journalism | |||
| MKG210 Introduction to Creative Advertising |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 An Introduction to Australian Politics: The Makings of a Republic? | |||
| CMN229 Communication and Thought |
Year 3
Required courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Innovation, Creativity and Entrepreneurship | |||
| BUS106 Environment, Technology and Sustainability | |||
| BUS301 Applied Research Methods | |||
| CMN216 Introduction to Informatics | |||
| CMN213 Communication Theory and Practice | |||
| MKG211 Communication Campaign Planning | |||
| MKG220 Creative Advertising | |||
| MKG221 Consumer Behaviour |
Year 4
Required courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Media and Community Relations | |||
| BUS320 Media and Promotion: Tourism and Hospitality | |||
| CMN235 Economics for Business | |||
| CMN226 Accounting for Business | |||
| CMN243 Advanced Research Methods | |||
| CMN251 Crisis and Issues Management | |||
| MKG321 Editing for the Communications Professional |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Services Marketing | |||
| CMN224 Marketing Communication | |||
| CMN228 Sport and Event Marketing | |||
| CMN229 Strategic Management | |||
| CMN237 Corporate Governance and Social Responsibility |
TOTAL UNITS 384
The University attempts to ensure this information is accurate and up-to-date. However, the University reserves the right to discontinue or vary program/course information at any time without notice.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessinfo@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au